Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.
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Home | Prestons Tip of the Day Display

Preston's Tip of the Day Display

how to shine up tarnished jewelry without polisher substances or tools?
27 Apr 2015

You can polish up tarnished jewelry, especially copper, depending on how bad it's tarnished. Your choice of cleaning up is;

1. Tumbling with shot and dish washing detergent

2. Tarnex liquid cleaner

3. If it's copper you can use very fine copper, works well.

After the clean up try some copper coating called PROTECTA - CLEAR from Everbrite company. I have used it several times and it is truly incredible for anything copper. go here:

Preston Reuther

P.S. This stuff is very powerful so do not spray your jewelry inside the house do it outside and wear a mask if you can.


Preston Reuther
Master Wire Sculptor

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Is there a way to keep my pliers from scratching my wire?
20 Apr 2015

If you are scratching your wire chances are you are pressing too hard on the wire with your tools. To reduce your pliers from scratching your wire file all the edges down on your tools. I have a diagram of how to do it here:

Preston Reuther P.S A few things left around the old warehouse but not much.

Preston Reuther
Master Wire Sculptor

Do I have a chance selling my jewelry is it is made well?
13 Apr 2015

Well yes and no!

The on line world of jewelry sales has changed and is chaning all the time. Today as we speak the spoils of jewelry sales will be obtained by the jeweler with the best technician or the best marketing skills. I can remember back in 2005 when we were selling things on line so fast we could not keep up!

But then there was very little competition. All you had to do is get a good website with a good shopping cart and learn to use google ad words and you could create a jewelry empire! But today search engines control the world of jewelry and you have a very slim chance of getting in prime positions on line. In the old days I could have a good key word like AMETHYSTS PENDANTS and would have 3 or 4 listings right at the top of the catagory!

You can still do it but you need to be very computer savay because you are actually competeing with companies like:


And I could go on and on but the competition is gigantic so if you get a good position in the top three pages you are lucky. BUT! Fear not this is the time when you just have to go out and get your customers at small shows, home parties, private showings and festivals etc. Personal contact is always best and the best way to guarantee true customer traffic into your website.

But on the other hand website are cheap! Anyone and everyone can build and maintain a word press site for just about nothing. And it will be a very cool looking job. But years ago that was not the case. I have spent enough money on webmasters, tech help and faulty software to buy a new house! So yes on one hand it's a tough go but on the other the tech help and the website can easily be obtained.

Once you get your website going you may not be able to pay for on line traffic but people are having good results with Facebook free traffic and other social websites. So it's changing beyond recognition but for the people that can make the jewelry and do the cool tech stuff those are the people that will sell the most jewelry. Or at least the most jewelry on line. The pie is sliced pretty thin among jewelry makers and there all fighting for the same crowd.

But it's not all bad news! The jewelry business is still very strong and it will remain that way long as there is bread on the table the desire for jewelry will be there. Now what sells and what don't is anybody's guess. I think im blessed in that it seems most of my designs are timeless and they sell sell well. Maybe im just a bit lucky because there still going after all these years and I see many others that have been around a long time and there doing well.

With the economic down turn people have gotten very creative the way they sell there jewelry and having good results on and off line. I strongly feel that if the designs are good and people love your work you are going to sell no matter what. And no it may not be easy to get to that point and many people give up before they do so the pot of gold at the end of the rainbow is still there it's just a little further away then it was in years past.

Im an old man and I still love to make jewelry and I stop thinking about sales so much I guess. I just keep making it and things keep selling. So if you really love what your doing somewhere and somehow your going to get there, but the journey is priceless.

Preston Reuther P.S I have had some calls about are we going out of business? No not really just the major supply part. I will focus more energy on the bootcamp, new tool designs and some new jewelry designs. Remember you REALLY CAN DO IT ALL but not for long.

Preston Reuther
Master Wire Sculptor

I sell a lot of silver jewelry and it is really hard to keep clean so what makes it get black and is there anything i can do to stop it?
06 Apr 2015

Very good question and one that few people think about when they get ready to go on the road

I was at a big show in Oklahoma and was speaking to a lady who traveled all over selling all kinds of jewelry. And during the conversation she mentioned: "I had so much trouble keeping my silver jewelry clean I finally took it all and put it in a big iron pot and melted it!!!!!!! Yes true story that's how bad it was to keep it all bright and shiny!

What makes silver tarnish? and some things your customers might want to know

Sterling silver contains 92.5% slver and 7.5% cpper. Copper is added to pure silver in order to enhance durability, since pure silver is very soft and can therefore be easily damaged or scratched. The added copper has no ill effects on silver color or luster, it simply makes the life of a jewelry designer a bit easier!

The addition of copper does not, however, lessen silver's tendency to tarnish. Tarnish is a product of oxidation and this oxidation is caused by the interaction of silver with sulfides in the air. Common tarnish-causing agents are"










Tarnishing occurs less on silver jewelry that is worn on a regular basis, as contact with oils on the skin combined with the gentle friction that occurs with everyday wear tends to thwart oxidation. It is those pieces that are stored and worn mainly on special occasions that will likely tarnish and therefore require periodic polishing. (Note: there are some medications that cause changes in acidity levels of the skin that, in turn, may cause silver jewelry to tarnish).

To reduce the likelihood of tarnish in your life, regularly clean all of your silver jewelry with mild dish washing liquid diluted with water. Then be sure to dry the pieces thoroughly with a soft cloth, since moisture will promote the reappearance of tarnish. Store your silver in a dry container or, better yet, in a plastic, zip-lock baggie with a piece of anti-tarnish paper. Exposure to air will promote the reappearance of tarnish. And if you can't afford the anti tarnish paper get a big stick of normal chalk! Yea just like the kind they use in school and keep it in the bag or the box and your tarnish problem will be reduced about 75%

A few more notes in regard to storing your silver jewelry . . despite the addition of copper to increase durability, sterling silver is still a rather soft metal and is therefore susceptible to scratching. This makes storing your silver pieces individually especially important. Also, be sure not to place pieces up against each other in whatever storage device you chose to use for your jewelry.

If you store your sterling silver jewelry in a wood jewelry box or drawer, do not place the jewelry directly on the wood surface, as some woods contain acid, which could damage the finish.

TIP: When you are on the road selling a lot of jewelry you really need a good ionic jewelry cleaner if you can afford it. I like the one by SPEED BRITE it was the best thing that ever happen to use and cut down our silver jewelry cleaning by two days! It's a great machine. I did not like the battery operated one, the small one it was just not powerful enough to use on a commercial basis. The medium and large plug in ones were best and they both had the same size motor.

Here is a demo video on the Speed Brite:

Preston P.S Please don't forget we are adding more stuff to our liquidation so check it out today:

Preston Reuther
Master Wire Sculptor

Any tips you could give about home parties?
30 Mar 2015

Yes sure can! When shows are slow home parties are a great way to go with 0 expenses:

"10 Tips on Attracting Customers to Your Home Jewelry Show"

It's time to take that big step . . .you've designed, crimped, and tagged each handmade piece of jewelry and now you're ready to sell it. Home shows are a popular way to introduce your creations to family, friends and neighbors. It is also an inexpensive way to start building your business and supporting your need for more beads. The basics are simple to a home show; provide enough space for your guests to browse and handle your work, provide some kind of refreshment and be sure you are ready to meet and greet everyone. Here are some other ideas that will help you have a successful home show.

Be sure to invite as many of your friends and family that you can accommodate. Offer an incentive if they bring a friend. The more exposure at your first show, the more opportunities to schedule additional shows.

Prepare flyers that can serve as your invitations. Most desktop publisher programs contain lots of templates and choices to help you design an attractive and informative flyer. Flyers are also handy for leaving at your local daycare, grocery or church.

Find someone to handle the actual closing of your sales. A friend or family member can write up tickets and handle the payments, while you spend time talking with your guests and engaging them in work.

Provide a door prize or a special gift with purchase. This gives your guests more value for their time and money spent. It is also a nice way to show your appreciation for their patronage.

Design your display to allow guests to handle your jewelry. Make sure you keep everything at tabletop level and above. The more you can display at eye level, the better.

Provide information cards or sheets that tell the story of your designs. You can also produce flyers that give interesting and fun facts related to the materials you use or why you chose certain styles. People love to hear the story behind the design.

Once you start holding home shows in other homes, be sure to plan on a nice thank you gift for your hostess. A jewelry set or piece, or even a percentage of sales are all acceptable. You'll want to make it attractive to encourage more guests and sales.

Decide on how you want to present your jewelry. Some artisans bring all their stock and sell those pieces. The advantage here is that buyers can buy what they want and not have to wait for it. Other artisans bring samples and take orders with specific requirements from guests. If you use the ordering method, be sure that you inform your customer about delivery dates. You also want to encourage at least half of the payment prior to delivery. Expecting full payment before delivery may inhibit some buyers from ordering.

Be sure that you have your date book available. You'll want to be ready to handle setting up future shows with your customers. You may also want to offer an additional incentive to your hostess for booked dates from the show she hosted.

Have your business cards available on your display table and when you close a sale. It is important in the handcrafted jewelry business that your customer can contact you should they have questions about their purchase, need repair work, or want to buy again. This is also an important validation that you stand behind your work. Be sure you have developed your "quality" statement and guarantee.

Even though the home show/party concept isn't a new sales idea, it does allow for your creativity and inspiration to shine through your presentation. This avenue for selling is a great way to get your business going and to give you the ability to control your hours and the pace of shows.





Preston Reuther
Master Wire Sculptor

How do You Tell if Turquoise is Fake?
23 Mar 2015

Synthetic material, including glass, can be colored, stabilized and manipulated to look like most anything, including turquoise. Here are some popular types of turquoise material:

#1. Genuine Chinese turquoise---it can be identified by it's greenish tint or blue green color. Years ago it was not considered that valuable, but like most things in nature, it has gotten harder to find, so it has risen in popularity and price. Usually, if the turquoise is natural, it's not totally perfect and has some slim black lines in it known as matrix, like this one. And the price is going up!

#2. Reconstructed turquoise---The easiest way to identify this is that it looks almost perfect with no matrix, no blemishes and a perfect consistent blue color. It is made from pieces and parts of real turquoise with some colored resin added to it. It's sort of the poor man's turquoise because it is about 1/10th the price of the real stuff. But I might note that it is still quite popular just because people can afford it.

#3 Stabilized natural and color enhanced turquoise: These two items look identical. The natural is a nice dark sky blue with some black matrix and a few mild blemishes and so does the color enhanced or color shot. One is natural and untouched and the other has had some color added to make it look better and more salable. But the natural can be from 2 to 4 times the price. They look like this:

#4. Chalk turquoise -- This is ground up turquoise which is mixed with a resin and then formed into a bead or cab. This will have consistent turquoise color with no matrix. It is turquoise at a much cheaper price but it is just not in its natural state.

#5. Genuine turquoise from the US or other producing country will have a beautiful sky blue color that is vivid and bright and once you see it you never really forget it.It is beautiful and valuable. The Chinese have been holding on to much of it till the prices rise which I think they have.

In closing, it is always good to get the real thing, but at what cost? No matter what your customer says there is only so much the average jewelry buyer will pay for an item. It's much like diamonds. Everyone wants one but when it comes right down to buying it usually another stone will do!

Dishonest dealers sometime make a good living on what new jewelry makers don't know so the only weapon is experience. The more you work with the stones, the more knowledgeable you will become. Work with a reputable dealer and, if you don't get what you paid for, bring it back!


Preston Reuther Master Wire Sculptor PM. Did you know that all members can now sell their finished wire jewelry for FREE on our Facebook page? Yes, go here:

Preston Reuther
Master Wire Sculptor

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