Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.
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Home | Prestons Tip of the Day Display

Preston's Tip of the Day Display

Where do you find the glass or plexiglass pieces to form a cube over your table?
27 Jul 2015

The cube jewelry displays are very, very effective. We tried it all but the cube when it comes to selling is the best. What the cube is is 3 pieces of glass ------------A jewelry display case.

1 in front

1 on each side

and one on top

Figure out the size you need but remember the bigger they are the harder they are to handle. I find 10 inch sides work well. And if you make the case too long when you have to stick your hand in the case you can't reach the jewelry in front.

The big deal about cube glass cases is they break down and you can haul them in the back of any small care! That's the big thing about it. You need to figure out your sizes needed then go to a glass store and order them plus the fittings to hold them together. You must use safty plate glass, you don't want any accidents.

More Info:

50 DISPLAY IDEAS - Today with the internet it is as easy as pushing a button to find new and exciting jewelry displays. Today with Facebook, Twitter and more it's easy to keep up with the changing trends. Here is a site with 50 ways to hang your jewelry:

Preston Reuther
Master Wire Sculptor

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I have a jewelry site to sell my work but something is wrong it doesn't work. It keeps saying something about a virus but i cant find anything. How can i check this?
20 Jul 2015


I see you shaking your head no but you just might have a virus or malware or maybe one of your competitors hired a Russian hacker to link a black site to yours!! You would not even know it, but Google does. If that is the case, you might lose your positions in Google and other search engines or they just might drop you from their database and you would never know why!

Today it is hard enough for a small time home jeweler to sell their work from a website; but add to that Black sites linking to you or viruses from God knows where and some other high tech tricks and it’s a battle even before you get started.

I must admit we have been lucky at the Wire Jewelry Bootcamp and our other sites, but it was just a couple years ago that we had a denial of service attack and it took us weeks to get it under control and the entire episode was costly and tiresome to the entire staff.

But Good News! There are two websites where you can enter your URL and find out if you have BLACK SITES linking to your jewelry website that can hurt your listings and even get you dropped. And we have another website that can help you to find vicious malware on your site or files.

These sites are free and it’s simple to check your website. It's the first thing I would do.



Both of these sites are simple and easy to use and best of all there FREE

Preston Reuther
Master Wire Sculptor

QUESTION ----------------- I have a website and I’m trying to sell my jewelry there but no luck. I have tried everything, but not having much luck. Any ideas?
13 Jul 2015

Today selling your handcrafted jewelry on a website is more challenging than ever. But usually it’s not your jewelry’s fault. Normally the problem is there are not enough possible customers or website traffic going to your site. So the first thing I would do is see if my site comes up on a search for 2 or 3 keywords and what page does your site come up on.

If your website comes up on page 12 for handcrafted jewelry you might have a big problem. But if it comes up on pages 1 through 5, I think you have a good chance of making a go of it especially, if you are on page 1, 2 or 3. After that, it’s pretty much smoother sailing. So find out where you are. Try this software. Its good and you can find out your position for FREE.

Now if you are not doing so well on Google. Remember Google is not the only show out there so try and see where you are on other search engines such as Bing, Msn, Ask and Yahoo as well as the others. Many times you can get enough searches from lessor search engines to make a go of it. We get a lot of search action from Bing, so check this search tool and see where you’re listed on the other searches. It’s FREE.

You might also have a good site with really nice jewelry, but you have a lot of bad things going on inside your website. Today there can be hundreds of tiny things that will make your website list poorly. But, today it’s easier and cheaper to fix it yourself with some simple software. Here is an article that will tell you 50 reasons why your website is not listing properly. This might be a good place to start. Some things you can do yourself others you might need a webmaster. Here is the article:

Now if your site does not come up in the top 10 on Google, you need to work very hard to make it go up in the search listings. There is lots of fancy software you can get to help you do this, but Google has a lot of FREE information you can use to get your site up there. Go here to get that free info:


#1. Do not hire a SEO company that promises you top position on Google! Don’t do it.

#2. Don’t buy a big bundle of SEO software to fix your site. Woo Rank is one of the best if not the best and you can quit anytime. It’s a great piece of software and I have used it personally. It is easy and effective to use.

Try the Woo Rank software, you can find it here and if you want to use it, sign up for the cheapest program which is monthly. You will have to do the work, but the format is easy to understand and it delivers on everything it offers and promises.

Preston Reuther
Master Wire Sculptor

What's the best way to make money at craft shows and other shows?
05 Jul 2015

There are so many different types of shows and there are different methods of selling at each one. But there is one method that stands out among the rest and actually not that many wire artists use it and that is follow up. A few examples:

#1. Once someone makes a purchase from you then that is YOUR customer and you should never let them go. That means you follow up for the back end sale as many times as you can without going overboard. Make a customer but also get to know your customer and make a friend.

#2. Make a list of your customers from each show and before you do that show again send your customers a postcard telling them when you will be back to the show and what is your booth number. You should do this about 10 days before the show, it's very effective.

#3. When Christmas is a month away you should make a phone call to your customer and make a gentle sales call and see if you can drum up additional business. I would also do this on any other major holidays and it's important to get your customers birth day if you can so you can follow up for that also.

#4. Most of your customers belong to some type of charity somewhere. Always tell them that they can count on you for a fund raiser where you sell your jewelry at their event and give them a percentage of the sales.

#5. Try to get buyers to fill out any sales form or any registration form at your show, where you can get their e mail to make for easy follow up.

#6. Very few artists send out a press release to the local press a few weeks before any show. I think this is a big mistake and they are loosing money because this is free advertising and the best kind.

#7. Always have a small item you can make at the show for a low price (under $10) --- I personally make little birthstone rings but you can make anything.

#8. Always give out a hand made flyer to ALL booth holders at the show. And let them know that you make jewelry and they get 15% of of any sale. I have done some shows and more then 75% o all sales were from other artists that had a booth at the show.

#9. If you have a website you can have a give away for any type of free jewelry you can make. BUT!! They have to come to your website to see who won. Many times this will create additional sales for you at little cost.

#10. Alway display a VERY BIG PIECE of jewelry at a high price somewhere in the middle of your displays under glass. Make sure it's big and make sure its on the high side it will not only attract attention you might just sell a few of them. I remember I use to keep one in each one of my glass cases and I usually had about 10 cases and at one show I sold all 10 of them!

Preston Reuther P.S we are still closing out little by little so check each week for close out items in our e bay shop. We just added wire and some tools this week.

Preston Reuther
Master Wire Sculptor

I have been practising with 20 guage hardware wire that performs like half hard sterling silver. Took me a while to find it, but now I'm wondering if it's a good idea. I'm told that using good wire to learn with helps you improve faster. Since I want to make bangles, I thought it would work out ok. What do you think?
29 Jun 2015

Over 20 years ago there was a wire artist named Peter Henry and he worked the professional gem and jewelry shows all over the country. This is where i met him at one of the shows and I looked at his work one time and instantly I knew that's what I wanted to do!

Peter was an incredible artists and a sly fox of a man. He drove an old broken down station wagon as not to get robbed and he didn't. When someone asked him where he got his wire he told them Paris France. He did all this to try to protect HIS art and his business. He thought maybe if this lady learns to do this then im out of business etc etc. He would take students in and show them how he did his work then send them out to some shows and he charged them a fee and sometimes SOLD the show to them! He was quite a character and a pioneer in the wire art trade.

But the #1 thing he did to protect his business was that as a sculptor he only used dead soft wire, when no one in the US was using soft wire to make jewelry. Today we take dead soft wire for granted like it has always been around but that is not the case. Just about all the supply houses offered half hard wire but Peter got his made up from the Mill (stern and leach) in about 50 ounce coils and never used hard wire.

So most people that would try to do wire sculpture failed because they did not know about soft wire and after a few times using it they pretty much gave up. So Peter's little secret held up for a long long time.

You can make the same jewelry design with 25 different wires and you will get 25 different looks. In other words the temper of the wire will determine how the over all sculpture will look. It's impossible to make a design from soft wire and use another hard wire to try to make it look identical. I won't work.

So the answer is YES a good wire or a wire you can identify and re buy again is best to use no matter if it's gold, silver, copper etc. Makes no difference but you want to make sure you can get the same wire again to get the same results. The problem with hardware store wire is you can only get round normally and mostly larger gauges in base metal.

With so many wires offered in different colors and tempers today, from copper to gold filled, you can achieve just about any look you want no matter if the wire is hard or soft.

Preston Reuther
Master Wire Sculptor

I am interested in opening a Jewelry business. Would like information on how to price all my pieces. Thank You.
22 Jun 2015

You never mentioned if you will have a brick and mortar business or online? It's very important for the future of your business. There is basically 3 kinds of jewelry businesses. Here they are:

#1. Brick and mortar jewelry business

#2. Online jewelry business

#3. Traveling jewelry sales business from show to show

And, frankly, it does not make much difference whether you are selling wire jewelry or any kind of jewelry, these are the 3 formats you will be working from. So pricing is very different from one format to the other. It's like popcorn. If you buy it at the Movie House, it's $7 for a large cup or box. If you buy the same popcorn at the dollar store or some grocery story, it is considerably cheaper.


Years ago I made a video about making and selling a simple birthstone ring which I sold for $10 and you could sell them all day and all night for $10. Or that's what I thought. Then a student emailed me who lived in Santa Barbara, California, and said she sold the same ring for $35!!!!!!!!!!!!!!!!!!!!!

So the type and location of any store will determine prices. Let's look at all 3 businesses and see where they are going:

#1. Brick and Mortar Jewelry Businesses are going out of business all over America. This is the kind of business that used to have their own jeweler, fix watches, and do just about anything for their local customers. But these shops for the most part are going by the way of rare antiques. In other words there are very few left and I would not go into one of these businesses unless the business was in a very big and successful mall. And expect to pay a lot of rent, supplies, etc It is now a very big business with big expenses._________________No matter what the prices here would be at the very top level of pricing.

#2. Online Jewelry Business - This can be a very good choice if you are HIGHLY SKILLED IN THE WAY OF ONLINE MARKETING. And, if it is a business for profit, it's a lot easier to buy jewelry already made rather than make it. The focus here is online MARKETING. Let me give you an example. BLUE NILE jewelry company makes as much at their one online store as 167 brick and mortar stores!!! It's 167 to 1. So, yes, there is huge potential but if you do not know how to market online or do not have someone like that on your staff, forget it.___________Pricing at this store will be according to what it is you sell. And you will be competing with China, India, and a few other companies with your jewelry. Prices cab go up or down depending on the look of your store, your reputation and your product. It's a dice throw at the moment.

#3. On the road Jewelry Show -- This can be a tough schedule and you must travel all the time but right now you can go where the crowd is. You don't have to beg them to come to your site. For my money this is and would be my choice. You will have to produce something unique but all you need is ONE GOOD PRODUCT. You don't need 500 pieces of jewelry -- just one that sells. ____________ This business model is sure to be a winner but how much of a winner is depending on you.


*14kt gold jewelry is almost forgotten *In the last 10 years 4 of my friends who sold gold on the road have been murdered *Silver is the hot commodity but very very competitive *Other metals are selling ok but with much smaller margins of profit *Road shows attendance is at an all time low and booth fees are high

I don't think I'm qualified to say anything about pricing at a brick and mortar store because it is changing so fast and it's just not my market. I would strongly recommend you get started with a little bit of each right from your home in a small way and then let the business grow. You are sure to win! Most people don't want to do that and that's why they go out of business.

Right now think small, keep your prices low, keep your expenses lower and do a lot of research among business owners to see what's what. And I can help you if you want wire jewelry prices. Try our Pricing Genie. It is not perfect but you can get a close price. This is a member service at this time. And, if you join the bootcamp, you can get consulting for only $9.95 !!!!




Preston Reuther
Master Wire Sculptor

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