Well yes and no!
The on line world of jewelry sales has changed and is chaning all the time. Today as we speak the spoils of jewelry sales will be obtained by the jeweler with the best technician or the best marketing skills. I can remember back in 2005 when we were selling things on line so fast we could not keep up!
But then there was very little competition. All you had to do is get a good website with a good shopping cart and learn to use google ad words and you could create a jewelry empire! But today search engines control the world of jewelry and you have a very slim chance of getting in prime positions on line. In the old days I could have a good key word like AMETHYSTS PENDANTS and would have 3 or 4 listings right at the top of the catagory!
You can still do it but you need to be very computer savay because you are actually competeing with companies like:
E BAY BLUE NILE AMAZON ETSY RUBY LANE
And I could go on and on but the competition is gigantic so if you get a good position in the top three pages you are lucky. BUT! Fear not this is the time when you just have to go out and get your customers at small shows, home parties, private showings and festivals etc. Personal contact is always best and the best way to guarantee true customer traffic into your website.
But on the other hand website are cheap! Anyone and everyone can build and maintain a word press site for just about nothing. And it will be a very cool looking job. But years ago that was not the case. I have spent enough money on webmasters, tech help and faulty software to buy a new house! So yes on one hand it's a tough go but on the other the tech help and the website can easily be obtained.
Once you get your website going you may not be able to pay for on line traffic but people are having good results with Facebook free traffic and other social websites. So it's changing beyond recognition but for the people that can make the jewelry and do the cool tech stuff those are the people that will sell the most jewelry. Or at least the most jewelry on line. The pie is sliced pretty thin among jewelry makers and there all fighting for the same crowd.
But it's not all bad news! The jewelry business is still very strong and it will remain that way long as there is bread on the table the desire for jewelry will be there. Now what sells and what don't is anybody's guess. I think im blessed in that it seems most of my designs are timeless and they sell sell well. Maybe im just a bit lucky because there still going after all these years and I see many others that have been around a long time and there doing well.
With the economic down turn people have gotten very creative the way they sell there jewelry and having good results on and off line. I strongly feel that if the designs are good and people love your work you are going to sell no matter what. And no it may not be easy to get to that point and many people give up before they do so the pot of gold at the end of the rainbow is still there it's just a little further away then it was in years past.
Im an old man and I still love to make jewelry and I stop thinking about sales so much I guess. I just keep making it and things keep selling. So if you really love what your doing somewhere and somehow your going to get there, but the journey is priceless.
Preston Reuther P.S I have had some calls about are we going out of business? No not really just the major supply part. I will focus more energy on the bootcamp, new tool designs and some new jewelry designs. Remember you REALLY CAN DO IT ALL but not for long.
Master Wire Sculptor