Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.
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Home | Prestons Tip of the Day Display

Preston's Tip of the Day Display

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Hi Preston, I have been making non-soldered sterling silver rope style chain bracelets, such

as byzantine, and the mesh kind such as the Persian 4-in-1. I have been using heavy gauge

jump rings; and was told there is a 400% markup on jewelry, but I still am not sure how much

I would sell them for. The Persian mesh takes a much longer time than the rope style, but still,

they all take time. Can you advise?
16 Mar 2015

Those handcrafted rope chains are very cool, and I, for one, love them.. And If you are

doing a 4 to 1 mark up on them I think you are very much in the ball park. EXAMPLE

The other night I priced out all my silver and gold it took to make a big wide V collar.

And to my surprise it was about $75. That is a lot of money just for materials. But I can wholesale it at

$150 and my retail price is $299. Now I may not sell a whole lot of them but they do sell and I get paid

when they do sell. So i feel you are on the money with pricing your chains.

This is the skinny on handcrafted chains:

The average jewelry customer does not know handmade chains from machine made chains,

and does not care so, it is hard to get paid when selling to this person. To sell to this person

you have to tell them about all the features of the chain and it's value.

Few people have the cash to work in 14k, but if you are making a chain, you could get $1500

to $2000 for a big 14kt gold cahin, a nice one. That way you are doing the same work but getting paid for it. But

to break into these types of sales, you have to be in a gallery or be exposed to some high

rollers with deep pockets. If you try to get big bucks for your chains in 14k, they have to be of

very high quality, so it is best to practice, and learn your trade in copper before you go to silver and gold filled or


When you are ready to get the

really big bucks and move up into high karat gold, such as 14, 18, 24k. Some people, including

me, can only wear 24 k and are willing to pay the price for it.

Never put a cheap manufactured hook and clasp on a nice hand made chain. It could really

ruin the look of the whole piece. If you can learn to make the chain, then learn to make the

hook and catch. You can find some examples of these handmade hook and clasps at online

jewelry museums on older jewelry and even in our bootcamp.

In closing, the trick is not making the chain; but asking your price, and then finding a market that wants to buy them.

Pricing is as important as the production of the chain and it seems you are dead on with your pricing. Good luck to you!

Preston Reuther
Master Wire Sculptor

Twisting wire can be a little confusing. First of all, can you twist all kinds of wire? Why do

you need to twist wire? In your videos you talk about an automatic wire twister. Why can’t you

use a pin vise to twist all of your wire?
09 Mar 2015

First of all, you do not have to twist any of the wire that you use in your jewelry. Wire

sculptors twist square wire to give their piece of jewelry a classic look or maybe a vintage look.

In 75% o all wire pendants I see the wire is over twisted!!!!

When you twist square wire, you can see the actual twists. The twists should be even and

uniform throughout the piece of wire. Twisting wire makes the wire stronger and harder and

changes the look of the jewelry. You can call it twisted but to my retail customers it is known

as diamond cut! basically the same thing only in wire.

Round wire can also be twisted but when you twist round wire, you cannot see a difference in the wire but the

wire becomes much harder. If you had a project that called for round half hard wire and you only had round

dead soft wire, you could twist the wire to make it harder.

A pin vise is used for twisting short pieces of wire. Half hard and full hard wire must be twisted

in small sections at a time to prevent it from breaking and it is best to use a pin vise for this

work. When twisting dead soft wire, you can twist several feet at a time. It is a lot easier to use

a battery operated wire twister (cordless screwdriver not a drill) with a three prong head for twisting your

dead soft wire.

Remember when creating a piece of sculpted jewelry, do not overload your piece of jewelry

with twisted wire. Just a few twisted wires will give the piece an interesting look.

Preston Reuther Master Wire Sculptor


This offer starts on March 6, 2015 and ends on March 12, 2015 at midnight. NO PROMO CODE NEEDED! GO HERE TO ORDER

Preston Reuther
Master Wire Sculptor

I'm having trouble with pattern wire bracelets. Can you help me? Each time I go to make a bracelet the pattern wire does not quite fit right.
02 Mar 2015

The trick to making good-looking pattern wire bracelets is to choose the right pattern wire TO MATCH THE WIRE YOU USE ON THE SIDES, IF ANY

5 tips to help you make better pattern wire bracelets

#1. Look at the thickness of the pattern wire and use your caliper to get the exact thickness. If the pattern wire is 22 gauge in thickness, you want to use the same gauge wires as the pattern wire for the side wires for best results.

#2. A pattern wire that is curved or convex is tuff to deal with because your side wires always want to ride up over the pattern wire. This can be a waste of alot of expensive wire. To correct this, Get a bastard file or really any kind of file that will move a lot of metal. And then file the side of your pattern wire flat.

NOTE: Only do this with silver. copper, brass, sterling silver etc. You can't do this very well to gold filled pattern wire as it will cut through the gold and may eventually start to peel.

#3. Buff and polish your pattern wire before you make your bracelet. If you are buffing silver pattern wire after the bracelet is made, it may burn your gold filled wire. You can also just place the finished bracelet in a tumbler and tumble for about 30 minutes with some water, dawn and shot.

#4. Since about 90% o all pattern wire bracelets are purchased by women, floral pattern wire designs will usually outsell all others.

#5. If you are having a hard time holding all the bracelet wires together with 18 gauge half round wire, try using 16 gauge half round wire for a very strong and sturdy bracelet.

Pattern wire bracelets with gold accents wires on the side and silver pattern wire down the middle are very HOT sellers right now.

Preston Reuther Master Wire Sculptor

p.s Cheap Pattern Wire -

Preston Reuther
Master Wire Sculptor

Q. Hello Preston, what are the top reasons people fail to succeed in the business of handcrafted wire jewelry?
23 Feb 2015

A. Oh boy, Thomas! I love this one -- certainly there are lots of different opinions but I will give you mine based on 20 or so years in the trade.

#1. Without a doubt -- "THE INABILITY TO SELL THEIR WORK"

Makes no difference if it's face to face sales, marketing or whatever, nothing is going to happen until something begins to sell regardless of how great your work is.


Everyone has heard of a Tiffany ring. Heck, his old designs and new ones sell on eBay for more money than most top designers of the day. He was a great craftsman BUT!! he was the top marketer and salesman of his time and that's why you probably have heard about Tiffany. If you ever get a chance get a book on the origins of Tiffany and learn some of the methods used by Tiffany to make BIG SALES.


Once an artist's work begins to sell it seems -- WE GET STUCK THERE!! We are creating some nice work and making a few bucks but we get into a comfort zone and we can't seem to get out of it. Or at least we think we can't. Great artists and most very good artists have lousy self-esteem and most of the time they think their work is terrible. And, if their work is so, than it's not worth much. I see this all the time and, if it were not for my Lil General, I would still be at the flea markets with my work priced at $5. You must constantly test the waters with new and higher or lower prices. If you don't, you will always be under paid.

If you make one really great piece, price it accordingly. Keep doing it and testing till your work starts to sell. You might surprise yourself.


This is the hardest thing in the world to do! Why? Because that piece you just made "Is The First and Only One Like it in the World!" If Joe just made one and priced it and sold it for $50, that doesn't mean yours is worth $50. It could be worth $500 or $100 or maybe 50 cents!!! Yes, a piece of jewelry is only worth what people are willing to pay for it. And you're never going to find out unless you place yourself in situations where you sell your work. Home parties, gem shows, wholesale shows, private show, whatever, you must be out there selling or at least trying to sell so "YOU" can determine what your work is really worth.

With today's economic challenges you really have to be out there making sales at any venue you can to determine the price something will sell for. What something sold for 5 years ago is much different then the price it will sell for today.

Preston Reuther P.S Get a FREE wire cutter this week only with any order - GO HERE:

Preston Reuther
Master Wire Sculptor

How do You Tell if Turquoise is Fake?
16 Feb 2015

It seems to me the higher the price of gemstones, the better the counterfeiters get! And I gotta tell much of the phony stones look better and better.

Synthetic material, including glass, can be colored, stabilized and manipulated to look like most anything, including turquoise. Here are some popular types of turquoise material and a few tips that might save you some money:

#1. Genuine Chinese turquoise---it can be identified by its greenish tint or blue green color. Years ago it was not considered that valuable, but like most things in nature, it has gotten harder to find so it has risen in popularity and price. Usually, if the turquoise is natural, it's not totally perfect and has some slim black lines in it known as matrix, like this one.


#2. Reconstructed turquoise---The easiest way to identify this is that it looks almost perfect with no matrix, no blemishes and a perfect consistent blue color. It is made from pieces and parts of real turquoise with some colored resin added to it. It's sort of the poor man's turquoise because it is about 1/10th the price of the real stuff. But I might note that it is still quite popular just because people can afford it. Looks like this:


#3. African Turquoise---This material is dark green and looks nothing like the typical turquoise. The green is almost emerald green in color and has large blotches of black in it. Those black blotches don't add to the appeal of the stone but when you see it you know it's natural material and has not been doctored up. This stone is appreciated by people who want all natural, untouched stones. It looks like this:


#4. Stabilized natural and color enhanced turquoise: These two items look identical. The natural is a nice dark sky blue with some black matrix and a few mild blemishes and so does the color enhanced or color shot. One is natural and untouched and the other has had some color added to make it look better and more salable. But the natural can be from 2 to 4 times the price. They look like this:


#5. Chalk turquoise -- This is ground up turquoise which is mixed with a resin and then formed into a bead. This will have consistent turquoise color with no matrix. It is turquoise at a much cheaper price but it is just not in its natural state.

In closing, it is always good to get the real thing, but at what cost? No matter what your customer says there is only so much the average jewelry buyer will pay for an item. It's much like diamonds. Everyone wants one but when it comes right down to buying it usually another stone will do!

Dishonest dealers sometime make a good living on what new jewelry makers don't know so the only weapon is experience. The more you work with the stones, the more knowledgeable you will become. Work with a reputable dealer and, if you don't get what you paid for, bring it back!


Preston Reuther Master Wire Sculptor

Preston Reuther P.S Don't forget the FREE trip for two to the 2016 Tuscon Gem show GO HERE FOR MORE INFO

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OVER 300 WIRES - It makes no difference what type of wire jewelry you are making, you need to have the right wire for the job. Take a moment and look through the wire we have in stock from pattern wire to gold plated wire to silver filled. You name it, we have it: < >


CAN YOU MAKE PRONG RINGS? - You can't make a $100 prong ring without the right tools! Big gemstones in a beautiful prong ring setting well in almost any arena. But prong rings can be very difficult to create without the right tools. I struggled with these rings for a very long time. Then I finally invented my own prong pliers! Here is a video demonstration: < > =====================================================

MAKE WIRE NAME JEWELRY - Ever see those guys and gals at the mall during Christmas time making wire name jewelry? Like wire name pendants, wire name bracelets and more? Did you know that this is not small potatos jewelry but a small jewelry business with big cash returns. And you can learn it right here as a member or get some dvds for when you travel: < >


Preston Reuther
Master Wire Sculptor

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