Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.
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Home | Prestons Tip of the Day Display

Preston's Tip of the Day Display

When I work craft shows I never know exactly how to describe my jewelry or what to say. Any points I should know?
18 May 2015

Yes a good description will out sell just a description. Words sell no matter if they are in print or spoken. The way you describe your work, your jewelry or your business is important. You must have an answer for any question thrown at you. When you do then YOU take control of the sale and become the professional. Then your customer is more likely to listen to what you have to say giving you the opening to sell your work. You can't just wing it you need to memorize it.

I got to thinking about how important descriptions are and I can tell you the work I have given a name to such as in my cameo jewelry sell first. I use names like




These names mean something to someone and sooner or later they will sell quicker then your other work. Some time back a person in the bootcamp answered a similar question which really brought the point home here is the same question with a very unique answer that she wrote for us some time back. It's about bannanas:

A man has a bannana for sale which one would you buy?

(a)This banana is 12 inches long, yellow, sweet and good for you. Would you like this today?


(b)This savory banana is tender and sweet. Its golden yellow color is as beautiful as the morning sun. Its skin is unblemished and as smooth as a baby's bottom. At 12" long, it is unique in size because most bananas are only 9" long. I have carefully selected this banana because these superior qualities guarantee that it is fresh, at it's peak in flavor, and will yield you the most and best vitamins. Would you be paying with cash, check, or credit card today?

So, which banana would you rather have? Hope this helps, Charlene

Preston Reuther P.S COPPER COLORED WIRE MARKED DOWN 35% ttp://

Preston Reuther
Master Wire Sculptor

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What types of jewelry do people at Renaissance Festivals like to buy? Any particular items or style? Sounds good
11 May 2015

Renaissance fairs are incredibly popular and wire jewelry is #1 on the list of things to buy. Im not sure why but I guess people want to get into the groove of the whole renaissance thing. Let's face it a lot of wire jewelry and chain-mail were made and worn in those days. And to me all of those Goddess Type Designs are really cool. I know a few people that did so well at these fairs they did become millionaires with big jewelry production companies.

So if you are willing to give it a go here are some places to start: Magazine list of fairs

Here is a list of some of the items that artists sell at renaissance fairs and that includes jewelry. GO HERE:

You can get a lot of ideas from some of these designs offered here and sold at the renaissance fairs. GO HERE:

There is a lot of wire business at these fairs and thousands of people go so if you can't afford a booth go to the forum and find 3 partners! Split the bill and everyone makes some money. To find a partner go to this forum link:

Preston Reuther
Master Wire Sculptor

With all that's happening with the economy is it a good time to start a jewelry business or do any kind of jewelry shows?
04 May 2015


That's the first thing I would try to answer because if it's just for money there are a lot of other things that would make more money. But believe me more money rarely brings in more happiness. They do studies all the time about money and how much makes you happy and how much makes you this or that. But rarely do any of these surveys ask about the important things like Happiness! What makes you happy?

To go into any business today is a giant step and one that should be thought out carefully. But don't be afraid the most you can do is fail and then you just get back up and try it again. If people are not failing they are really not succeeding. Really BIG success at any business comes with a lot of built in failures that few ever hear about.

To me personally a home business is so much more peace of mine then any job I have ever had. Makes no difference if it's a jewelry business or any home business. Today you can do almost anything from home and it might as well be jewelry if you like it. Today we just finished a 4 day show and I gotta tell you it was tough but both me and Mary feel great about what we did and how we did it. In other words we are totally fulfilled at what we accomplished. It may not save the world but in our small way we did out part and our way to do something that is good. We used our creativity and imagination in our jewelry designs, in our displays, marketing and sales. In other words we did it our way.

Today with all the rules and regulations on everything including business it seems our creativity and imagination is really suffering. When you work for yourself YOU are the boss and you can let your creativity and imagination just go wild. I think of all the nights I stay up trying to make a piece of jewelry or invent a new tool and if you paid me I might not do it but because it's my thing created by my imagination it is a really fulfilling moment that I would not get if I was working for someone else.

I think it was Einstein that said: "Imagination is more powerful then knowledge. Because knowledge is limited and there is no limit to your imagination"

Preston Reuther
Master Wire Sculptor

how to shine up tarnished jewelry without polisher substances or tools?
27 Apr 2015

You can polish up tarnished jewelry, especially copper, depending on how bad it's tarnished. Your choice of cleaning up is;

1. Tumbling with shot and dish washing detergent

2. Tarnex liquid cleaner

3. If it's copper you can use very fine copper, works well.

After the clean up try some copper coating called PROTECTA - CLEAR from Everbrite company. I have used it several times and it is truly incredible for anything copper. go here:

Preston Reuther

P.S. This stuff is very powerful so do not spray your jewelry inside the house do it outside and wear a mask if you can.


Preston Reuther
Master Wire Sculptor

Is there a way to keep my pliers from scratching my wire?
20 Apr 2015

If you are scratching your wire chances are you are pressing too hard on the wire with your tools. To reduce your pliers from scratching your wire file all the edges down on your tools. I have a diagram of how to do it here:

Preston Reuther P.S A few things left around the old warehouse but not much.

Preston Reuther
Master Wire Sculptor

Do I have a chance selling my jewelry is it is made well?
13 Apr 2015

Well yes and no!

The on line world of jewelry sales has changed and is chaning all the time. Today as we speak the spoils of jewelry sales will be obtained by the jeweler with the best technician or the best marketing skills. I can remember back in 2005 when we were selling things on line so fast we could not keep up!

But then there was very little competition. All you had to do is get a good website with a good shopping cart and learn to use google ad words and you could create a jewelry empire! But today search engines control the world of jewelry and you have a very slim chance of getting in prime positions on line. In the old days I could have a good key word like AMETHYSTS PENDANTS and would have 3 or 4 listings right at the top of the catagory!

You can still do it but you need to be very computer savay because you are actually competeing with companies like:


And I could go on and on but the competition is gigantic so if you get a good position in the top three pages you are lucky. BUT! Fear not this is the time when you just have to go out and get your customers at small shows, home parties, private showings and festivals etc. Personal contact is always best and the best way to guarantee true customer traffic into your website.

But on the other hand website are cheap! Anyone and everyone can build and maintain a word press site for just about nothing. And it will be a very cool looking job. But years ago that was not the case. I have spent enough money on webmasters, tech help and faulty software to buy a new house! So yes on one hand it's a tough go but on the other the tech help and the website can easily be obtained.

Once you get your website going you may not be able to pay for on line traffic but people are having good results with Facebook free traffic and other social websites. So it's changing beyond recognition but for the people that can make the jewelry and do the cool tech stuff those are the people that will sell the most jewelry. Or at least the most jewelry on line. The pie is sliced pretty thin among jewelry makers and there all fighting for the same crowd.

But it's not all bad news! The jewelry business is still very strong and it will remain that way long as there is bread on the table the desire for jewelry will be there. Now what sells and what don't is anybody's guess. I think im blessed in that it seems most of my designs are timeless and they sell sell well. Maybe im just a bit lucky because there still going after all these years and I see many others that have been around a long time and there doing well.

With the economic down turn people have gotten very creative the way they sell there jewelry and having good results on and off line. I strongly feel that if the designs are good and people love your work you are going to sell no matter what. And no it may not be easy to get to that point and many people give up before they do so the pot of gold at the end of the rainbow is still there it's just a little further away then it was in years past.

Im an old man and I still love to make jewelry and I stop thinking about sales so much I guess. I just keep making it and things keep selling. So if you really love what your doing somewhere and somehow your going to get there, but the journey is priceless.

Preston Reuther P.S I have had some calls about are we going out of business? No not really just the major supply part. I will focus more energy on the bootcamp, new tool designs and some new jewelry designs. Remember you REALLY CAN DO IT ALL but not for long.

Preston Reuther
Master Wire Sculptor

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