Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.
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Home | Prestons Tip of the Day Display

Preston's Tip of the Day Display


I have been practising with 20 guage hardware wire that performs like half hard sterling silver. Took me a while to find it, but now I'm wondering if it's a good idea. I'm told that using good wire to learn with helps you improve faster. Since I want to make bangles, I thought it would work out ok. What do you think?
29 Jun 2015

Over 20 years ago there was a wire artist named Peter Henry and he worked the professional gem and jewelry shows all over the country. This is where i met him at one of the shows and I looked at his work one time and instantly I knew that's what I wanted to do!

Peter was an incredible artists and a sly fox of a man. He drove an old broken down station wagon as not to get robbed and he didn't. When someone asked him where he got his wire he told them Paris France. He did all this to try to protect HIS art and his business. He thought maybe if this lady learns to do this then im out of business etc etc. He would take students in and show them how he did his work then send them out to some shows and he charged them a fee and sometimes SOLD the show to them! He was quite a character and a pioneer in the wire art trade.

But the #1 thing he did to protect his business was that as a sculptor he only used dead soft wire, when no one in the US was using soft wire to make jewelry. Today we take dead soft wire for granted like it has always been around but that is not the case. Just about all the supply houses offered half hard wire but Peter got his made up from the Mill (stern and leach) in about 50 ounce coils and never used hard wire.

So most people that would try to do wire sculpture failed because they did not know about soft wire and after a few times using it they pretty much gave up. So Peter's little secret held up for a long long time.

You can make the same jewelry design with 25 different wires and you will get 25 different looks. In other words the temper of the wire will determine how the over all sculpture will look. It's impossible to make a design from soft wire and use another hard wire to try to make it look identical. I won't work.

So the answer is YES a good wire or a wire you can identify and re buy again is best to use no matter if it's gold, silver, copper etc. Makes no difference but you want to make sure you can get the same wire again to get the same results. The problem with hardware store wire is you can only get round normally and mostly larger gauges in base metal.

With so many wires offered in different colors and tempers today, from copper to gold filled, you can achieve just about any look you want no matter if the wire is hard or soft.

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com

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I am interested in opening a Jewelry business. Would like information on how to price all my pieces. Thank You.
22 Jun 2015

You never mentioned if you will have a brick and mortar business or online? It's very important for the future of your business. There is basically 3 kinds of jewelry businesses. Here they are:

#1. Brick and mortar jewelry business

#2. Online jewelry business

#3. Traveling jewelry sales business from show to show

And, frankly, it does not make much difference whether you are selling wire jewelry or any kind of jewelry, these are the 3 formats you will be working from. So pricing is very different from one format to the other. It's like popcorn. If you buy it at the Movie House, it's $7 for a large cup or box. If you buy the same popcorn at the dollar store or some grocery story, it is considerably cheaper.

EXAMPLE:

Years ago I made a video about making and selling a simple birthstone ring which I sold for $10 and you could sell them all day and all night for $10. Or that's what I thought. Then a student emailed me who lived in Santa Barbara, California, and said she sold the same ring for $35!!!!!!!!!!!!!!!!!!!!!

So the type and location of any store will determine prices. Let's look at all 3 businesses and see where they are going:

#1. Brick and Mortar Jewelry Businesses are going out of business all over America. This is the kind of business that used to have their own jeweler, fix watches, and do just about anything for their local customers. But these shops for the most part are going by the way of rare antiques. In other words there are very few left and I would not go into one of these businesses unless the business was in a very big and successful mall. And expect to pay a lot of rent, supplies, etc It is now a very big business with big expenses._________________No matter what the prices here would be at the very top level of pricing.

#2. Online Jewelry Business - This can be a very good choice if you are HIGHLY SKILLED IN THE WAY OF ONLINE MARKETING. And, if it is a business for profit, it's a lot easier to buy jewelry already made rather than make it. The focus here is online MARKETING. Let me give you an example. BLUE NILE jewelry company makes as much at their one online store as 167 brick and mortar stores!!! It's 167 to 1. So, yes, there is huge potential but if you do not know how to market online or do not have someone like that on your staff, forget it.___________Pricing at this store will be according to what it is you sell. And you will be competing with China, India, and a few other companies with your jewelry. Prices cab go up or down depending on the look of your store, your reputation and your product. It's a dice throw at the moment.

#3. On the road Jewelry Show -- This can be a tough schedule and you must travel all the time but right now you can go where the crowd is. You don't have to beg them to come to your site. For my money this is and would be my choice. You will have to produce something unique but all you need is ONE GOOD PRODUCT. You don't need 500 pieces of jewelry -- just one that sells. ____________ This business model is sure to be a winner but how much of a winner is depending on you.

A FEW MORE TIPS

*14kt gold jewelry is almost forgotten *In the last 10 years 4 of my friends who sold gold on the road have been murdered *Silver is the hot commodity but very very competitive *Other metals are selling ok but with much smaller margins of profit *Road shows attendance is at an all time low and booth fees are high

I don't think I'm qualified to say anything about pricing at a brick and mortar store because it is changing so fast and it's just not my market. I would strongly recommend you get started with a little bit of each right from your home in a small way and then let the business grow. You are sure to win! Most people don't want to do that and that's why they go out of business.

Right now think small, keep your prices low, keep your expenses lower and do a lot of research among business owners to see what's what. And I can help you if you want wire jewelry prices. Try our Pricing Genie. It is not perfect but you can get a close price. This is a member service at this time. And, if you join the bootcamp, you can get consulting for only $9.95 !!!!

JOIN THE BOOTCAMP https://www.wirejewelrybootcamp.com/public/5.cfm

GET PRICING FROM THE PRICING GENIE ---- A MEMBER SERVICE http://www.wirejewelrybootcamp.com/public/Wire-Jewelry-Pricing-Genie-App.cfm

SAVE 40% O BRASS WIRE and BRONZE WIRE AND 35% O BRASS PATTERN WIRE http://stores.ebay.com/Antique-Cameos/WIRE-/_i.html?_fsub=13098826018

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com




Im a wire name writer and im having trouble making my names and letter small any idea on how to improve this?
15 Jun 2015

Yes I have!

The shape and size of your names are basically determined by the size and thickness of your tool. Makes sense? If you have a big thick flat nose pliers and you are making an m or u or o, these shapes can be fat or thin. Yes the way you build them is a factor, but the tool you use can be more of a factor.

You need a strong, thin flat nose to make a good letter. If the letter is too big the name will be too big. What tool is thinnest for this job can be a matter of choice. But I like the Lindstrom white handled flat nose pliers. They are not cheap, but they are one of the best on the market and I'm sure there are others out there but this is the set I use.

I have used many different kinds of round nose and flat nose pliers but I seem to get the best letters from the white lindstrom flat nose and the round nose pliers. They are thin, accurate and strong.

You can take a look at this video where I make the n. I'm using another pair of pliers and this is ok, but you will get better results from the tools mentioned above.

http://www.wirejewelrybootcamp.com/public/Jewelry-Class-M-Uppercase-Letter-3.cfm

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com




What sells better on or off line a necklace or pendant?
08 Jun 2015

This is interesting because down south we call them pendants and up north they call them necklaces. But the majority of people looking for either item look for necklaces. And the word necklace will out sell the word pendant quite a bit both on line and off. Here are some interesting statistics taken right from Googles monthly searches:

PENDANTS - 6,230 searches per month

HANDCRAFTED NECKLACE 910

NECKLACES FOR WOMEN 26,280

NAME NECKLACE 28,380

MENS NECKLACE 9,900

PEARL NECKLACE 64,870

BEAD NECKLACE 9,500

So no matter how you shake it on line or off the item necklace and the word necklace have it!

Preston Reuther P.S. check out a new supplier with neck rings for only .50 cents! I met them at a gem show and just added them to the top 50 wholesalers report. They also have pewter beads about $15 for a giant bag, huge! Go to our TOP 50 WHOLESALERS REPORT last one on the page. http://www.wirejewelrybootcamp.com/members/TOP-50-WHOLESALERS-REPORT.cfm

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com




How do I know how to price my jewelry? I tried multiplying the cost of materials by two but the prices seemed to high.
01 Jun 2015

Wow that's a loaded question in this economy!

I remember it was not too long ago we could pack our bags and off to who knows where and pick up $2500 and up to $10,000 for a show! Frankly those days are gone at least for me that is. On the other hand I just got a call from a good friend and student up in Scottsdale Arizona and she is doing big bucks!! But that city is running over with millionaires so it is all relative to your work and your market as to how much you get paid.

When my shows are running 30% t 40% lwer in revenue, it's not rocket science that I should lower my retail prices someone to pick up the pace. And that is a balancing act because you don't want to go to low because it will lower perceived value but yet you want to keep sales going and that really means you have to be out there in the trenches to see what works for you in your area.

When I first started years ago in Louisiana i sold a birthstone ring for $10 and some ladies in california sold the same ring for $35!! So your venue is so very, very important as to what your prices should be. And I hate to say this but rarely will you find out your truly retail price and what a piece will sell for on line!!!

To really find out what a piece of jewelry will sell for you have to look at several things you may not see on your computer:

*Do they buy your work at advertised prices or do they walk by?

*The expression on there face

*The conversation between you and the customer

*What do there friends say?

*What happens when you want $60 for ring and they won't buy at that price but they will buy at $45

And there is more but the things you see above is what you can't do. The other day I person said: "I got 50 likes on this bracelet on facebook and I never sold one at the craft show"

I know im going to get into trouble for this but I will say it any way:

"COMPLIMENTS ON LINE DO MORE HARM THEN GOOD!" "WE ALL LOVE TO HEAR GOOD STUFF ABOUT OUR WORK BUT WHAT HAPPENS WHEN YOU

HEAR GOOD STUFF ON A POORLY DESIGNED PIECE?" iT DOES NOT HELP ANYONE AS A MATER OF FACT IT HURTS THE DESIGNER BECAUSE

THEY THINK THEY GOT A GOOD DESIGN BUT THEY DON'T. What they have is 50 good friends!!!

I love facebook and all the on friends but it is not real world selling experience and that's what you need to find out where your price is. And it won't be the same at another venue but what you try to do is find a median price that works for you and your customer. And that takes time and in the trenches experience. And soon as you get that going it's sure to change in time!!!!

TRY OUR SALES GENIE IT'S NOT PERFECT BUT IT'S A PLACE TO START: http://www.wirejewelrybootcamp.com/members/Wire-Jewelry-Pricing-Genie-App.cfm

Preston Reuther P.S Some cabs and carvings still left in the shop http://stores.ebay.com/Antique-Cameos?_trksid=p2047675.l2563

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com




When I work craft shows I never know exactly how to describe my jewelry or what to say. Any points I should know?
18 May 2015

Yes a good description will out sell just a description. Words sell no matter if they are in print or spoken. The way you describe your work, your jewelry or your business is important. You must have an answer for any question thrown at you. When you do then YOU take control of the sale and become the professional. Then your customer is more likely to listen to what you have to say giving you the opening to sell your work. You can't just wing it you need to memorize it.

I got to thinking about how important descriptions are and I can tell you the work I have given a name to such as in my cameo jewelry sell first. I use names like

SISTERS

THE QUEENS JEWELRYS

MY PRINCESS

These names mean something to someone and sooner or later they will sell quicker then your other work. Some time back a person in the bootcamp answered a similar question which really brought the point home here is the same question with a very unique answer that she wrote for us some time back. It's about bannanas:

A man has a bannana for sale which one would you buy?

(a)This banana is 12 inches long, yellow, sweet and good for you. Would you like this today?

-or-

(b)This savory banana is tender and sweet. Its golden yellow color is as beautiful as the morning sun. Its skin is unblemished and as smooth as a baby's bottom. At 12" long, it is unique in size because most bananas are only 9" long. I have carefully selected this banana because these superior qualities guarantee that it is fresh, at it's peak in flavor, and will yield you the most and best vitamins. Would you be paying with cash, check, or credit card today?

So, which banana would you rather have? Hope this helps, Charlene

Preston Reuther P.S COPPER COLORED WIRE MARKED DOWN 35% ttp://stores.ebay.com/Antique-Cameos/COPPER-COLORED-/_i.html?_fsub=13098902018

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com




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