The average wire artist is about 55 years old and was raised on the TV. We may not be able to work the internet but we sure can work that remote control! But the young people that have been on line since they were 5 years old have a huge head start on all the baby boomers.
I got in at the right time, with the right art for the time and forced myself to learn a bit about the internet, marketing and video. Because there were so few jewelry makers online at that time we did pretty good and continue to hold our ground.
Years ago you could put something online to sell and it might be gone in two days! Today the jewelry industry is so crowded with jewelry that Amazon.com won't even let any more jewelry on as we speak! That's a pretty big crowd. But as far as selling, yes, you can do it but it's very time consuming to create, market and sell your jewelry online. Not impossible but time consuming and difficult.
And the big monster websites like ebay, blue nile, Etsy, Ruby Lane are very very difficult to compete against. And it's not only time consuming but expensive with buying this software, and that virus protection and on and on. It is very difficult to get an internet presence with all these big boys around.
BUT! I do see some day light with the free selling sights like facebook and others. In today's arena of selling on line this would be my suggestion:
#1. If you have a working website, you have to have a good shopping cart. If you don't, it's a waste of time.
#2. Pick out a website format or cart that has a wizard where you don't have to know a computer language to build it. Just press a button and go here or there.
#3. If I had to do it over again, I would get a word press site for free and learn to operate it. It's pretty easy. Everyone works on them. You get just about everything for free and it's always current.
#4. Don't wait for internet traffic to make you rich but go to shows and bring your customers into your site at very little cost. You need to develop other ways to develop traffic to your site and forget about expensive ad words. They won't do it for you.
#5. Your website is a great way to have a permanent show case of your work and today you do need it. But get creative when bringing people in.
#6. Right now as we speak 2014 internet advertising is very expensive and basically out of reach for the small home jeweler.
#7. If you do have some knowledge about the net and can do a few things, you might try the Pinnacle Cart. They are a pay shopping cart that you own and operate with a big wizard in the back end no computer knowledge or programming needed. All my retail jewelry sites are powered by Pinnacle. See it here: https://www.pinnaclecart.com/?gclid=CJmWmKHoxsICFZKDaQodZ5kAkw
#8. I see facebook as 2 things:
#1 A great arena for selling work if you learn to work it.
#2. Don't forget every word you say is in cement on facebook. So if you would not want your mother to hear it, don't say it. And for as personal privacy forget it. It does not exist anymore.
#9. No matter what you decide you need a base of operations for your site, blog, whatever. A place to sell, communicate and try to make some money from your work online.
#10 if you have a website or plan on getting one you can't beat HOST GATOR for hosting your domain. it is easy to use, never crashes, little to no down time, great customer service and you can host your site for less than $4 per month. See it here: http://www.hostgator.com/promo/special-offer
MORE BOOTCAMP INFO
MISS A TIP OF THE WEEK? Here it is with all the archives - MEMBERS ONLY FEATURE < http://www.wirejewelrybootcamp.com/members/Tip-of-the-Day-Archive.cfm > ============================
OVER 3600 WIRE JEWELRY DESIGNS - Take a look at the different designs of wire jewelry artists from around the world: < http://www.wirejewelrybootcamp.com/public/Jewelry-Designer-Gallery.cfm > ======================================================
OVER 100 JEWELRY MAKING IDEAS - Jewelry making ideas are gold to any jewelry maker here are just a few: < http://www.wirejewelrybootcamp.com/public/Jewelry-Making-Ideas.cfm > ======================================================
VISIT THE WIRE ARTIST HALL OF FAME - It makes no difference if you are a beginner or an experienced wire artist you always have a chance to get on the wall of fame: < http://www.wirejewelrybootcamp.com/public/The_Wire_Artists_Wall_of_Fame.cfm > ======================================================
JOIN THE BOOTCAMP: < http://www.wirejewelrybootcamp.com/public/10.cfm > ======================================================
FREE Jewelry Patterns: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Patterns-Easy-to-make-wire-jewelry-patterns.cfm > ========================================
FREE Videos: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Videos.cfm > =====================================================
Talk to you next week!
Did you miss a Bootcamp Broadcast? Here are the archives: < http://www.wirejewelrybootcamp.com/public/Weekly-Bootcamp-Broadcast.cfm >
Preston Reuther Master Wire Sculptor www.wirejewelrybootcamp.com
Master Wire Sculptor