Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.
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Home | Prestons Tip of the Day Display

Preston's Tip of the Day Display


How come you dont talk about selling your jewelry on line?
15 Dec 2014

The average wire artist is about 55 years old and was raised on the TV. We may not be able to work the internet but we sure can work that remote control! But the young people that have been on line since they were 5 years old have a huge head start on all the baby boomers.

I got in at the right time, with the right art for the time and forced myself to learn a bit about the internet, marketing and video. Because there were so few jewelry makers online at that time we did pretty good and continue to hold our ground.

Years ago you could put something online to sell and it might be gone in two days! Today the jewelry industry is so crowded with jewelry that Amazon.com won't even let any more jewelry on as we speak! That's a pretty big crowd. But as far as selling, yes, you can do it but it's very time consuming to create, market and sell your jewelry online. Not impossible but time consuming and difficult.

And the big monster websites like ebay, blue nile, Etsy, Ruby Lane are very very difficult to compete against. And it's not only time consuming but expensive with buying this software, and that virus protection and on and on. It is very difficult to get an internet presence with all these big boys around.

BUT! I do see some day light with the free selling sights like facebook and others. In today's arena of selling on line this would be my suggestion:

#1. If you have a working website, you have to have a good shopping cart. If you don't, it's a waste of time.

#2. Pick out a website format or cart that has a wizard where you don't have to know a computer language to build it. Just press a button and go here or there.

#3. If I had to do it over again, I would get a word press site for free and learn to operate it. It's pretty easy. Everyone works on them. You get just about everything for free and it's always current.

#4. Don't wait for internet traffic to make you rich but go to shows and bring your customers into your site at very little cost. You need to develop other ways to develop traffic to your site and forget about expensive ad words. They won't do it for you.

#5. Your website is a great way to have a permanent show case of your work and today you do need it. But get creative when bringing people in.

#6. Right now as we speak 2014 internet advertising is very expensive and basically out of reach for the small home jeweler.

#7. If you do have some knowledge about the net and can do a few things, you might try the Pinnacle Cart. They are a pay shopping cart that you own and operate with a big wizard in the back end no computer knowledge or programming needed. All my retail jewelry sites are powered by Pinnacle. See it here: https://www.pinnaclecart.com/?gclid=CJmWmKHoxsICFZKDaQodZ5kAkw

#8. I see facebook as 2 things:

#1 A great arena for selling work if you learn to work it.

#2. Don't forget every word you say is in cement on facebook. So if you would not want your mother to hear it, don't say it. And for as personal privacy forget it. It does not exist anymore.

#9. No matter what you decide you need a base of operations for your site, blog, whatever. A place to sell, communicate and try to make some money from your work online.

#10 if you have a website or plan on getting one you can't beat HOST GATOR for hosting your domain. it is easy to use, never crashes, little to no down time, great customer service and you can host your site for less than $4 per month. See it here: http://www.hostgator.com/promo/special-offer

MORE BOOTCAMP INFO

MISS A TIP OF THE WEEK? Here it is with all the archives - MEMBERS ONLY FEATURE < http://www.wirejewelrybootcamp.com/members/Tip-of-the-Day-Archive.cfm > ============================

OVER 3600 WIRE JEWELRY DESIGNS - Take a look at the different designs of wire jewelry artists from around the world: < http://www.wirejewelrybootcamp.com/public/Jewelry-Designer-Gallery.cfm > ======================================================

OVER 100 JEWELRY MAKING IDEAS - Jewelry making ideas are gold to any jewelry maker here are just a few: < http://www.wirejewelrybootcamp.com/public/Jewelry-Making-Ideas.cfm > ======================================================

VISIT THE WIRE ARTIST HALL OF FAME - It makes no difference if you are a beginner or an experienced wire artist you always have a chance to get on the wall of fame: < http://www.wirejewelrybootcamp.com/public/The_Wire_Artists_Wall_of_Fame.cfm > ======================================================

JOIN THE BOOTCAMP: < http://www.wirejewelrybootcamp.com/public/10.cfm > ======================================================

FREE Jewelry Patterns: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Patterns-Easy-to-make-wire-jewelry-patterns.cfm > ========================================

FREE Videos: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Videos.cfm > =====================================================

Talk to you next week!

Did you miss a Bootcamp Broadcast? Here are the archives: < http://www.wirejewelrybootcamp.com/public/Weekly-Bootcamp-Broadcast.cfm >

Preston Reuther Master Wire Sculptor www.wirejewelrybootcamp.com

http://www.wirejewelrybootcamp.com/public/47.cfm?tip=3761

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com

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What is an unusual place to sell wire jewelry? A place that most people don't think about.
09 Dec 2014

I think that is an easy answer and that is Renaissance Festivals.

But I can tell you that the pay offs are BIG, Very BIG but there is a lot of work involved when doing them with help needed and hundreds and even thousands of pieces of finished jewelry needed to make this show work for you. These festivals are all over America and when searching for them they sometimes call them renaissance festivals, or renaissance fairs and other names so look closely.

Many small time wire jewelry companies have made it to the big time doing 6 figure shows if prepared! And once you do a few of these you can learn which shows are really good for wire jewelry and which ones are not and set up permanent booths at some of the largest shows in the US.

The best source of these shows is known as the RENLIST and is located here: http://www.therenlist.com/fairs

MORE BOOTCAMP INFO

============================ BLACK FRIDAY SALE STILL ON!!!!!!!!!!!! go here to save almost 50% eh year!

https://www.wirejewelrybootcamp.com/public/60.cfm

============================

MISS A TIP OF THE WEEK? Here it is with all the archives - MEMBERS ONLY FEATURE < http://www.wirejewelrybootcamp.com/members/Tip-of-the-Day-Archive.cfm > ============================

OVER 3600 WIRE JEWELRY DESIGNS - Take a look at the different designs of wire jewelry artists from around the world: < http://www.wirejewelrybootcamp.com/public/Jewelry-Designer-Gallery.cfm > ======================================================

OVER 100 JEWELRY MAKING IDEAS - Jewelry making ideas are gold to any jewelry maker here are just a few: < http://www.wirejewelrybootcamp.com/public/Jewelry-Making-Ideas.cfm >

======================================================

VISIT THE WIRE ARTIST HALL OF FAME - It makes no difference if you are a beginner or an experienced wire artist you always have a chance to get on the wall of fame: < http://www.wirejewelrybootcamp.com/public/The_Wire_Artists_Wall_of_Fame.cfm >

======================================================

JOIN THE BOOTCAMP: < http://www.wirejewelrybootcamp.com/public/10.cfm > ======================================================

FREE Jewelry Patterns: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Patterns-Easy-to-make-wire-jewelry-patterns.cfm > ========================================

FREE Videos: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Videos.cfm > =====================================================

Talk to you next week!

Did you miss a Bootcamp Broadcast? Here are the archives: < http://www.wirejewelrybootcamp.com/public/Weekly-Bootcamp-Broadcast.cfm >

Preston Reuther Master Wire Sculptor www.wirejewelrybootcamp.com

http://www.wirejewelrybootcamp.com/public/47.cfm?tip=3761

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com




What are the best shows you ever worked?
01 Dec 2014

Well normally when wire artists have a really good show as in "BIG MONEY" they don't tell a soul with good reason. I know one lady does one show a year and makes $50,000 on that one show and no I won't tell you her name. But you can see why people just don't say. But you caught me at a great time!

I think my wife and I are going to leave all these big shows to you guys! We might visit and snoop around but I don't think we will be setting up. We have been doing them 25 years and loved every moment but time is catching up to our old bones and we have a pretty good internet presence so I think we will survive without them. So here is a pretty good scoop that any wire artist can use.

#1. The biggest show we ever worked attendance wise is:

An AFFAIR OF THE HEART IN TULSA OKLAHOMA -- We waited two years to get in but when we did get in it was great and this show has so many people attending it could support 5 wire artists and we only saw one. The booth fee is only $400, the promoters are the best ever and that is a very good price for this size show. They also have two other shows that im assuming are bigger yet! and they are:

#2. An Affair of the heart - San Antonio

#3. An affair of the heart - Oklahoma City

Note these are not craft shows they are just big giant shows, a woman's expo. The show we did was bumper to bumper people all day. If you can work your way into all 3 I think you could work these shows all year round and do well.

Here is the link for more info: http://www.anaffairoftheheart.com/

Now Helen Brett Memphis, New Orleans, and Baton Rouge is also a big jewelry show that we did for years. But attendance is down and booth fees are up proceed with caution. There booth fees are a bit high so look good before you jump in. http://www.helenbrett.com

Trans-world Shows in Chicago - This is a huge show and very good. But they use to have 3 or 4 a year and now have one a month. So check it out first but I gotta tell you the Chicago ladies love wire jewelry and buy a lot of it. Here is a link to those shows: http://www.jfashow.com/exhibitors.html

Tuscon Arizona for the big gem and jewelry show - Yes you can do it and make very good money but forget about the BIG shows and try to get into the club show in the convention center. You can make good money without the high booth fee. More info can be found here:

http://emol.org/tucson/gemshow/

MORE BOOTCAMP INFO

==================================================== BLACK FRIDAY SALE STILL ON!!!!!!!!!!!! go here to save almost 50% ech year!

https://www.wirejewelrybootcamp.com/public/60.cfm

=====================================================

MISS A TIP OF THE WEEK? Here it is with all the archives - MEMBERS ONLY FEATURE < http://www.wirejewelrybootcamp.com/members/Tip-of-the-Day-Archive.cfm > ======================================================

OVER 3600 WIRE JEWELRY DESIGNS - Take a look at the different designs of wire jewelry artists from around the world: < http://www.wirejewelrybootcamp.com/public/Jewelry-Designer-Gallery.cfm > ======================================================

OVER 100 JEWELRY MAKING IDEAS - Jewelry making ideas are gold to any jewelry maker here are just a few: < http://www.wirejewelrybootcamp.com/public/Jewelry-Making-Ideas.cfm >

======================================================

VISIT THE WIRE ARTIST HALL OF FAME - It makes no difference if you are a beginner or an experienced wire artist you always have a chance to get on the wall of fame: < http://www.wirejewelrybootcamp.com/public/The_Wire_Artists_Wall_of_Fame.cfm >

======================================================

JOIN THE BOOTCAMP: < http://www.wirejewelrybootcamp.com/public/10.cfm > ======================================================

FREE Jewelry Patterns: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Patterns-Easy-to-make-wire-jewelry-patterns.cfm > ========================================

FREE Videos: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Videos.cfm > =====================================================

Talk to you next week!

Did you miss a Bootcamp Broadcast? Here are the archives: < http://www.wirejewelrybootcamp.com/public/Weekly-Bootcamp-Broadcast.cfm >

Preston Reuther Master Wire Sculptor www.wirejewelrybootcamp.com

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com




I have been working in wire only a short time so how do i price an order from a wholesaler that wants 10 of his own stones wrapped? Any help appreciated.
24 Nov 2014

We just worked a Big jewelry show and it's kind of a high end crowd with items in the thousands. During this time one of the sales people for a jewelry company came to my booth and we had some chit chat and she said: "I love your work i wish my boss would use you instead of who we are using". It caught my attention and during the show I went to look at the wire pieces they had ordered from some unknown artist. They were not happy!

I went to the booth and just sort of looked over the stones that they had wrapped by someone. I looked over them a bit and could see at a glance that these pieces were so bad they were unsalable. I would never criticize anyone's work but the fact was this work was not good. I didn't say a word and went back to my booth and pretty soon the vendor of the booth came to me to ask me to wrap 10 stones.

They were small stones, not the type of thing I usually do, but sales were slow, the vendors were really nice so I gave them a price of $30 each or $300 for all 10 stones. I don't think they were happy with that price but I never budge on this type of deal because if you do there never happy with the price the next time either. So instead of focusing on the lack of expertise of the last wire artiest I focused on my work and the idea that they could actually sell it and for more money.

They said yes and I got the $300 sale but not by negotiation but by focusing on benefits and features and the idea that they won't get stuck with 10 pieces that they can't sell. I never once knocked my fellow wire artist there was no point in that. The work speaks for itself and everyone needs a $300 sale once in a while. BUT! to keep that wholesale customer you need to deliver the goods! And that means jewelry that your customer can sell and make a profit.

So in closing if you can make an attractive piece of jewelry and a little profit then $30 each with a 10 piece minimum can work for most parties. Yes i used gold filled wire but not too much of it. Im guessing i made $200 on the sale and finished all of them that night!!!

MORE BOOTCAMP INFO

===============================================

MISS A TIP OF THE WEEK? Here it is with all the archives - MEMBERS ONLY FEATURE < http://www.wirejewelrybootcamp.com/members/Tip-of-the-Day-Archive.cfm > ======================================================

OVER 3600 WIRE JEWELRY DESIGNS - Take a look at the different designs of wire jewelry artists from around the world: < http://www.wirejewelrybootcamp.com/public/Jewelry-Designer-Gallery.cfm > ======================================================

OVER 100 JEWELRY MAKING IDEAS - Jewelry making ideas are gold to any jewelry maker here are just a few: < http://www.wirejewelrybootcamp.com/public/Jewelry-Making-Ideas.cfm >

======================================================

VISIT THE WIRE ARTIST HALL OF FAME - It makes no difference if you are a beginner or an experienced wire artist you always have a chance to get on the wall of fame: < http://www.wirejewelrybootcamp.com/public/The_Wire_Artists_Wall_of_Fame.cfm >

======================================================

JOIN THE BOOTCAMP: < http://www.wirejewelrybootcamp.com/public/10.cfm > ======================================================

FREE Jewelry Patterns: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Patterns-Easy-to-make-wire-jewelry-patterns.cfm > ========================================

FREE Videos: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Videos.cfm > =====================================================

Talk to you next week!

Did you miss a Bootcamp Broadcast? Here are the archives: < http://www.wirejewelrybootcamp.com/public/Weekly-Bootcamp-Broadcast.cfm >

Preston Reuther Master Wire Sculptor www.wirejewelrybootcamp.com

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com




Any tips for making prong settings?
17 Nov 2014

All the info on making prong rings can be found in this free video. It is actually a 4 part video so get ready it's a lot of information:

http://www.wirejewelrybootcamp.com/public/Square-Faceted-Gemstone-Prong-Ring.cfm

Plus I made these rings for years and struggled thru them for a long time till finally I couldn't take it much more and had my Secret Weapon Pliers manufactured. This tool is vital to make a prong right where both prongs are perfectly even. Not trying to sell you pliers but you need to know how they work and the short comings of a normal pair of pliers in this instance: See that FREE video here:

http://www.wirejewelrybootcamp.com/public/Prestons_Secret_Weapon_Pliers_for_Wire_Jewelry-2.cfm?sd=2

Here are two pages on my handcrafted jewelry site that will show you the end result of making a good prong ring that sells well.

http://thehandcraftedjewelrymall.com/rings/27

Other then that remember this:

*SMALL RINGS USE 22 GAUGE HALF HARD WIRE SQUARE *MEDIUM RINGS USE 21 GAUGE HALF HARD WIRE SQUARE *LARGE RINGS USE 20 GAUGE HALF HARD WIRE SQUARE

Plus.... we have some new prong pendant settings coming out but it may be a few weeks, so stay tuned.

MORE BOOTCAMP INFO

===============================================

MISS A TIP OF THE WEEK? Here it is with all the archives - MEMBERS ONLY FEATURE < http://www.wirejewelrybootcamp.com/members/Tip-of-the-Day-Archive.cfm > ======================================================

OVER 3600 WIRE JEWELRY DESIGNS - Take a look at the different designs of wire jewelry artists from around the world: < http://www.wirejewelrybootcamp.com/public/Jewelry-Designer-Gallery.cfm > ======================================================

OVER 100 JEWELRY MAKING IDEAS - Jewelry making ideas are gold to any jewelry maker here are just a few: < http://www.wirejewelrybootcamp.com/public/Jewelry-Making-Ideas.cfm >

======================================================

VISIT THE WIRE ARTIST HALL OF FAME - It makes no difference if you are a beginner or an experienced wire artist you always have a chance to get on the wall of fame: < http://www.wirejewelrybootcamp.com/public/The_Wire_Artists_Wall_of_Fame.cfm >

======================================================

JOIN THE BOOTCAMP: < http://www.wirejewelrybootcamp.com/public/10.cfm > ======================================================

FREE Jewelry Patterns: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Patterns-Easy-to-make-wire-jewelry-patterns.cfm > =====================================================

FREE Videos: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Videos.cfm > =====================================================

Talk to you next week!

Did you miss a Bootcamp Broadcast? Here are the archives: < http://www.wirejewelrybootcamp.com/public/Weekly-Bootcamp-Broadcast.cfm >

Preston Reuther Master Wire Sculptor www.wirejewelrybootcamp.com

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com




TIP by Janice Mc Clintock

LED lights have come a long ways in the last 3 years. I have both a store and I do shows. I have converted everything to LED and my energy bill has been substantially reduced. Some shows in my area (CA and NV) now require energy efficient lighting. When choosing LED lights, make sure you are choosing daylight spectrum or cool lights. The warm lights give a yellow cast to the stones.
11 Nov 2014

Great Tip, Janice. Thank you!

LED is now the lighting of the future and like yourself, jewelry makers from this year on will probably go the LED route. But we need to know as much about it as we can and I must admit I am no specialist on light bulbs.

So I did some research on LED lighting and I think anyone who is going to use LED needs to be as informed as possible. Here are two comprehensive articles with photos on modern lighting including LED. Great resources. Go here:

http://www.ledlightingexplained.com/led-lighting-myths/

http://www.pegasuslighting.com/display-lights.html

MORE BOOTCAMP INFO ===============================================

MISS A TIP OF THE WEEK? Here it is with all the archives - MEMBERS ONLY FEATURE < http://www.wirejewelrybootcamp.com/members/Tip-of-the-Day-Archive.cfm > ======================================================

OVER 3600 WIRE JEWELRY DESIGNS - Take a look at the different designs of wire jewelry artists from around the world: < http://www.wirejewelrybootcamp.com/public/Jewelry-Designer-Gallery.cfm > ======================================================

OVER 100 JEWELRY MAKING IDEAS - Jewelry making ideas are gold to any jewelry maker here are just a few: < http://www.wirejewelrybootcamp.com/public/Jewelry-Making-Ideas.cfm >

======================================================

VISIT THE WIRE ARTIST HALL OF FAME - It makes no difference if you are a beginner or an experienced wire artist you always have a chance to get on the wall of fame: < http://www.wirejewelrybootcamp.com/public/The_Wire_Artists_Wall_of_Fame.cfm: < ======================================================

JOIN THE BOOTCAMP: < http://www.wirejewelrybootcamp.com/public/10.cfm > ======================================================

FREE Jewelry Patterns: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Patterns-Easy-to-make-wire-jewelry-patterns.cfm > =====================================================

FREE Videos: < http://www.wirejewelrybootcamp.com/public/FREE-Jewelry-Videos.cfm > =====================================================

Talk to you next week!

Preston Reuther P.S Did you miss a Bootcamp Broadcast? Here are the archives: < http://www.wirejewelrybootcamp.com/public/Weekly-Bootcamp-Broadcast.cfm >

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com




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