Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.
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Home | Wire Jewelry Tip a Week -- Ask Prest . . .

Wire Jewelry Tip a Week -- Ask Preston



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Most Recent Wire Jewelry Making Tips

Any tips you could give about home parties?
30 Mar 2015

Yes sure can! When shows are slow home parties are a great way to go with 0 expenses:

"10 Tips on Attracting Customers to Your Home Jewelry Show"

It's time to take that big step . . .you've designed, crimped, and tagged each handmade piece of jewelry and now you're ready to sell it. Home shows are a popular way to introduce your creations to family, friends and neighbors. It is also an inexpensive way to start building your business and supporting your need for more beads. The basics are simple to a home show; provide enough space for your guests to browse and handle your work, provide some kind of refreshment and be sure you are ready to meet and greet everyone. Here are some other ideas that will help you have a successful home show.

Be sure to invite as many of your friends and family that you can accommodate. Offer an incentive if they bring a friend. The more exposure at your first show, the more opportunities to schedule additional shows.

Prepare flyers that can serve as your invitations. Most desktop publisher programs contain lots of templates and choices to help you design an attractive and informative flyer. Flyers are also handy for leaving at your local daycare, grocery or church.

Find someone to handle the actual closing of your sales. A friend or family member can write up tickets and handle the payments, while you spend time talking with your guests and engaging them in work.

Provide a door prize or a special gift with purchase. This gives your guests more value for their time and money spent. It is also a nice way to show your appreciation for their patronage.

Design your display to allow guests to handle your jewelry. Make sure you keep everything at tabletop level and above. The more you can display at eye level, the better.

Provide information cards or sheets that tell the story of your designs. You can also produce flyers that give interesting and fun facts related to the materials you use or why you chose certain styles. People love to hear the story behind the design.

Once you start holding home shows in other homes, be sure to plan on a nice thank you gift for your hostess. A jewelry set or piece, or even a percentage of sales are all acceptable. You'll want to make it attractive to encourage more guests and sales.

Decide on how you want to present your jewelry. Some artisans bring all their stock and sell those pieces. The advantage here is that buyers can buy what they want and not have to wait for it. Other artisans bring samples and take orders with specific requirements from guests. If you use the ordering method, be sure that you inform your customer about delivery dates. You also want to encourage at least half of the payment prior to delivery. Expecting full payment before delivery may inhibit some buyers from ordering.

Be sure that you have your date book available. You'll want to be ready to handle setting up future shows with your customers. You may also want to offer an additional incentive to your hostess for booked dates from the show she hosted.

Have your business cards available on your display table and when you close a sale. It is important in the handcrafted jewelry business that your customer can contact you should they have questions about their purchase, need repair work, or want to buy again. This is also an important validation that you stand behind your work. Be sure you have developed your "quality" statement and guarantee.

Even though the home show/party concept isn't a new sales idea, it does allow for your creativity and inspiration to shine through your presentation. This avenue for selling is a great way to get your business going and to give you the ability to control your hours and the pace of shows.





Preston Reuther
Master Wire Sculptor

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How do You Tell if Turquoise is Fake?
23 Mar 2015

Synthetic material, including glass, can be colored, stabilized and manipulated to look like most anything, including turquoise. Here are some popular types of turquoise material:

#1. Genuine Chinese turquoise---it can be identified by it's greenish tint or blue green color. Years ago it was not considered that valuable, but like most things in nature, it has gotten harder to find, so it has risen in popularity and price. Usually, if the turquoise is natural, it's not totally perfect and has some slim black lines in it known as matrix, like this one. And the price is going up!

#2. Reconstructed turquoise---The easiest way to identify this is that it looks almost perfect with no matrix, no blemishes and a perfect consistent blue color. It is made from pieces and parts of real turquoise with some colored resin added to it. It's sort of the poor man's turquoise because it is about 1/10th the price of the real stuff. But I might note that it is still quite popular just because people can afford it.

#3 Stabilized natural and color enhanced turquoise: These two items look identical. The natural is a nice dark sky blue with some black matrix and a few mild blemishes and so does the color enhanced or color shot. One is natural and untouched and the other has had some color added to make it look better and more salable. But the natural can be from 2 to 4 times the price. They look like this:

#4. Chalk turquoise -- This is ground up turquoise which is mixed with a resin and then formed into a bead or cab. This will have consistent turquoise color with no matrix. It is turquoise at a much cheaper price but it is just not in its natural state.

#5. Genuine turquoise from the US or other producing country will have a beautiful sky blue color that is vivid and bright and once you see it you never really forget it.It is beautiful and valuable. The Chinese have been holding on to much of it till the prices rise which I think they have.

In closing, it is always good to get the real thing, but at what cost? No matter what your customer says there is only so much the average jewelry buyer will pay for an item. It's much like diamonds. Everyone wants one but when it comes right down to buying it usually another stone will do!

Dishonest dealers sometime make a good living on what new jewelry makers don't know so the only weapon is experience. The more you work with the stones, the more knowledgeable you will become. Work with a reputable dealer and, if you don't get what you paid for, bring it back!


Preston Reuther Master Wire Sculptor PM. Did you know that all members can now sell there finished wire jewelry for FREE on our Facebook page? yes go here:

Preston Reuther
Master Wire Sculptor

Hi Preston, I have been making non-soldered sterling silver rope style chain bracelets, such

as byzantine, and the mesh kind such as the Persian 4-in-1. I have been using heavy gauge

jump rings; and was told there is a 400% markup on jewelry, but I still am not sure how much

I would sell them for. The Persian mesh takes a much longer time than the rope style, but still,

they all take time. Can you advise?
16 Mar 2015

Those handcrafted rope chains are very cool, and I, for one, love them.. And If you are

doing a 4 to 1 mark up on them I think you are very much in the ball park. EXAMPLE

The other night I priced out all my silver and gold it took to make a big wide V collar.

And to my surprise it was about $75. That is a lot of money just for materials. But I can wholesale it at

$150 and my retail price is $299. Now I may not sell a whole lot of them but they do sell and I get paid

when they do sell. So i feel you are on the money with pricing your chains.

This is the skinny on handcrafted chains:

The average jewelry customer does not know handmade chains from machine made chains,

and does not care so, it is hard to get paid when selling to this person. To sell to this person

you have to tell them about all the features of the chain and it's value.

Few people have the cash to work in 14k, but if you are making a chain, you could get $1500

to $2000 for a big 14kt gold cahin, a nice one. That way you are doing the same work but getting paid for it. But

to break into these types of sales, you have to be in a gallery or be exposed to some high

rollers with deep pockets. If you try to get big bucks for your chains in 14k, they have to be of

very high quality, so it is best to practice, and learn your trade in copper before you go to silver and gold filled or


When you are ready to get the

really big bucks and move up into high karat gold, such as 14, 18, 24k. Some people, including

me, can only wear 24 k and are willing to pay the price for it.

Never put a cheap manufactured hook and clasp on a nice hand made chain. It could really

ruin the look of the whole piece. If you can learn to make the chain, then learn to make the

hook and catch. You can find some examples of these handmade hook and clasps at online

jewelry museums on older jewelry and even in our bootcamp.

In closing, the trick is not making the chain; but asking your price, and then finding a market that wants to buy them.

Pricing is as important as the production of the chain and it seems you are dead on with your pricing. Good luck to you!

Preston Reuther
Master Wire Sculptor

Twisting wire can be a little confusing. First of all, can you twist all kinds of wire? Why do

you need to twist wire? In your videos you talk about an automatic wire twister. Why can’t you

use a pin vise to twist all of your wire?
09 Mar 2015

First of all, you do not have to twist any of the wire that you use in your jewelry. Wire

sculptors twist square wire to give their piece of jewelry a classic look or maybe a vintage look.

In 75% o all wire pendants I see the wire is over twisted!!!!

When you twist square wire, you can see the actual twists. The twists should be even and

uniform throughout the piece of wire. Twisting wire makes the wire stronger and harder and

changes the look of the jewelry. You can call it twisted but to my retail customers it is known

as diamond cut! basically the same thing only in wire.

Round wire can also be twisted but when you twist round wire, you cannot see a difference in the wire but the

wire becomes much harder. If you had a project that called for round half hard wire and you only had round

dead soft wire, you could twist the wire to make it harder.

A pin vise is used for twisting short pieces of wire. Half hard and full hard wire must be twisted

in small sections at a time to prevent it from breaking and it is best to use a pin vise for this

work. When twisting dead soft wire, you can twist several feet at a time. It is a lot easier to use

a battery operated wire twister (cordless screwdriver not a drill) with a three prong head for twisting your

dead soft wire.

Remember when creating a piece of sculpted jewelry, do not overload your piece of jewelry

with twisted wire. Just a few twisted wires will give the piece an interesting look.

Preston Reuther Master Wire Sculptor


This offer starts on March 6, 2015 and ends on March 12, 2015 at midnight. NO PROMO CODE NEEDED! GO HERE TO ORDER

Preston Reuther
Master Wire Sculptor

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