Wow that's a loaded question in this economy!
I remember it was not too long ago we could pack our bags and off to who knows where and pick up $2500 and up to $10,000 for a show! Frankly those days are gone at least for me that is. On the other hand I just got a call from a good friend and student up in Scottsdale Arizona and she is doing big bucks!! But that city is running over with millionaires so it is all relative to your work and your market as to how much you get paid.
When my shows are running 30% t 40$ lower in revenue it's not rocket science that I should lower my retail prices someone to pick up the pace. And that is a balancing act because you don't want to go to low because it will lower perceived value but yet you want to keep sales going and that really means you have to be out there in the trenches to see what works for you in your area.
When I first started years ago in Louisiana i sold a birthstone ring for $10 and some ladies in california sold the same ring for $35!! So your venue is so very, very important as to what your prices should be. And I hate to say this but rarely will you find out your truly retail price and what a piece will sell for on line!!!
To really find out what a piece of jewelry will sell for you have to look at several things you may not see on your computer:
*Do they buy your work at advertised prices or do they walk by?
*The expression on there face
*The conversation between you and the customer
*What do there friends say?
*What happens when you want $60 for ring and they won't buy at that price but they will buy at $45
And there is more but the things you see above is what you can't do. The other day I person said: "I got 50 likes on this bracelet on facebook and I never sold one at the craft show"
I know im going to get into trouble for this but I will say it any way:
"COMPLIMENTS ON LINE DO MORE HARM THEN GOOD!" "WE ALL LOVE TO HEAR GOOD STUFF ABOUT OUR WORK BUT WHAT HAPPENS WHEN YOU
HEAR GOOD STUFF ON A POORLY DESIGNED PIECE?" iT DOES NOT HELP ANYONE AS A MATER OF FACT IT HURTS THE DESIGNER BECAUSE
THEY THINK THEY GOT A GOOD DESIGN BUT THEY DON'T. What they have is 50 good friends!!!
I love facebook and all the on friends but it is not real world selling experience and that's what you need to find out where your price is. And it won't be the same at another venue but what you try to do is find a median price that works for you and your customer. And that takes time and in the trenches experience. And soon as you get that going it's sure to change in time!!!!
TRY OUR SALES GENIE IT'S NOT PERFECT BUT IT'S A PLACE TO START: http://www.wirejewelrybootcamp.com/members/Wire-Jewelry-Pricing-Genie-App.cfm
Preston Reuther P.S Some cabs and carvings still left in the shop http://stores.ebay.com/Antique-Cameos/CABOCHONS-AND-CARVINGS-/_i.html?_fsub=13110080018
Master Wire Sculptor