Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.
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Home | Wire Jewelry Tip a Week -- Ask Prest . . .

Wire Jewelry Tip a Week -- Ask Preston



Our Tips have been running for almost 20 years, great information 

for anyone in the Wire jewelry trade. Plus we offer tools , DVDs  and close outs here and in our e bay store.


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Most Recent Wire Jewelry Making Tips

Where do you find the glass or plexiglass pieces to form a cube over your table?
27 Jul 2015

The cube jewelry displays are very, very effective. We tried it all but the cube when it comes to selling is the best. What the cube is is 3 pieces of glass ------------A jewelry display case.

1 in front

1 on each side

and one on top

Figure out the size you need but remember the bigger they are the harder they are to handle. I find 10 inch sides work well. And if you make the case too long when you have to stick your hand in the case you can't reach the jewelry in front.

The big deal about cube glass cases is they break down and you can haul them in the back of any small care! That's the big thing about it. You need to figure out your sizes needed then go to a glass store and order them plus the fittings to hold them together. You must use safty plate glass, you don't want any accidents.

More Info:

50 DISPLAY IDEAS - Today with the internet it is as easy as pushing a button to find new and exciting jewelry displays. Today with Facebook, Twitter and more it's easy to keep up with the changing trends. Here is a site with 50 ways to hang your jewelry:

Preston Reuther
Master Wire Sculptor

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I have a jewelry site to sell my work but something is wrong it doesn't work. It keeps saying something about a virus but i cant find anything. How can i check this?
20 Jul 2015


I see you shaking your head no but you just might have a virus or malware or maybe one of your competitors hired a Russian hacker to link a black site to yours!! You would not even know it, but Google does. If that is the case, you might lose your positions in Google and other search engines or they just might drop you from their database and you would never know why!

Today it is hard enough for a small time home jeweler to sell their work from a website; but add to that Black sites linking to you or viruses from God knows where and some other high tech tricks and it’s a battle even before you get started.

I must admit we have been lucky at the Wire Jewelry Bootcamp and our other sites, but it was just a couple years ago that we had a denial of service attack and it took us weeks to get it under control and the entire episode was costly and tiresome to the entire staff.

But Good News! There are two websites where you can enter your URL and find out if you have BLACK SITES linking to your jewelry website that can hurt your listings and even get you dropped. And we have another website that can help you to find vicious malware on your site or files.

These sites are free and it’s simple to check your website. It's the first thing I would do.



Both of these sites are simple and easy to use and best of all there FREE

Preston Reuther
Master Wire Sculptor

QUESTION ----------------- I have a website and I’m trying to sell my jewelry there but no luck. I have tried everything, but not having much luck. Any ideas?
13 Jul 2015

Today selling your handcrafted jewelry on a website is more challenging than ever. But usually it’s not your jewelry’s fault. Normally the problem is there are not enough possible customers or website traffic going to your site. So the first thing I would do is see if my site comes up on a search for 2 or 3 keywords and what page does your site come up on.

If your website comes up on page 12 for handcrafted jewelry you might have a big problem. But if it comes up on pages 1 through 5, I think you have a good chance of making a go of it especially, if you are on page 1, 2 or 3. After that, it’s pretty much smoother sailing. So find out where you are. Try this software. Its good and you can find out your position for FREE.

Now if you are not doing so well on Google. Remember Google is not the only show out there so try and see where you are on other search engines such as Bing, Msn, Ask and Yahoo as well as the others. Many times you can get enough searches from lessor search engines to make a go of it. We get a lot of search action from Bing, so check this search tool and see where you’re listed on the other searches. It’s FREE.

You might also have a good site with really nice jewelry, but you have a lot of bad things going on inside your website. Today there can be hundreds of tiny things that will make your website list poorly. But, today it’s easier and cheaper to fix it yourself with some simple software. Here is an article that will tell you 50 reasons why your website is not listing properly. This might be a good place to start. Some things you can do yourself others you might need a webmaster. Here is the article:

Now if your site does not come up in the top 10 on Google, you need to work very hard to make it go up in the search listings. There is lots of fancy software you can get to help you do this, but Google has a lot of FREE information you can use to get your site up there. Go here to get that free info:


#1. Do not hire a SEO company that promises you top position on Google! Don’t do it.

#2. Don’t buy a big bundle of SEO software to fix your site. Woo Rank is one of the best if not the best and you can quit anytime. It’s a great piece of software and I have used it personally. It is easy and effective to use.

Try the Woo Rank software, you can find it here and if you want to use it, sign up for the cheapest program which is monthly. You will have to do the work, but the format is easy to understand and it delivers on everything it offers and promises.

Preston Reuther
Master Wire Sculptor

What's the best way to make money at craft shows and other shows?
05 Jul 2015

There are so many different types of shows and there are different methods of selling at each one. But there is one method that stands out among the rest and actually not that many wire artists use it and that is follow up. A few examples:

#1. Once someone makes a purchase from you then that is YOUR customer and you should never let them go. That means you follow up for the back end sale as many times as you can without going overboard. Make a customer but also get to know your customer and make a friend.

#2. Make a list of your customers from each show and before you do that show again send your customers a postcard telling them when you will be back to the show and what is your booth number. You should do this about 10 days before the show, it's very effective.

#3. When Christmas is a month away you should make a phone call to your customer and make a gentle sales call and see if you can drum up additional business. I would also do this on any other major holidays and it's important to get your customers birth day if you can so you can follow up for that also.

#4. Most of your customers belong to some type of charity somewhere. Always tell them that they can count on you for a fund raiser where you sell your jewelry at their event and give them a percentage of the sales.

#5. Try to get buyers to fill out any sales form or any registration form at your show, where you can get their e mail to make for easy follow up.

#6. Very few artists send out a press release to the local press a few weeks before any show. I think this is a big mistake and they are loosing money because this is free advertising and the best kind.

#7. Always have a small item you can make at the show for a low price (under $10) --- I personally make little birthstone rings but you can make anything.

#8. Always give out a hand made flyer to ALL booth holders at the show. And let them know that you make jewelry and they get 15% of of any sale. I have done some shows and more then 75% o all sales were from other artists that had a booth at the show.

#9. If you have a website you can have a give away for any type of free jewelry you can make. BUT!! They have to come to your website to see who won. Many times this will create additional sales for you at little cost.

#10. Alway display a VERY BIG PIECE of jewelry at a high price somewhere in the middle of your displays under glass. Make sure it's big and make sure its on the high side it will not only attract attention you might just sell a few of them. I remember I use to keep one in each one of my glass cases and I usually had about 10 cases and at one show I sold all 10 of them!

Preston Reuther P.S we are still closing out little by little so check each week for close out items in our e bay shop. We just added wire and some tools this week.

Preston Reuther
Master Wire Sculptor

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