Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.
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Home | Wire Jewelry Tip a Week -- Ask Prest . . .

Wire Jewelry Tip a Week -- Ask Preston


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Most Recent Wire Jewelry Making Tips

Q. Hello Preston, what are the top reasons people fail to succeed in the business of handcrafted wire jewelry?
23 Feb 2015

A. Oh boy, Thomas! I love this one -- certainly there are lots of different opinions but I will give you mine based on 20 or so years in the trade.

#1. Without a doubt -- "THE INABILITY TO SELL THEIR WORK"

Makes no difference if it's face to face sales, marketing or whatever, nothing is going to happen until something begins to sell regardless of how great your work is.

EXAMPLE:

Everyone has heard of a Tiffany ring. Heck, his old designs and new ones sell on eBay for more money than most top designers of the day. He was a great craftsman BUT!! he was the top marketer and salesman of his time and that's why you probably have heard about Tiffany. If you ever get a chance get a book on the origins of Tiffany and learn some of the methods used by Tiffany to make BIG SALES.

#2. GETTING STUCK IN A GROOVE

Once an artist's work begins to sell it seems -- WE GET STUCK THERE!! We are creating some nice work and making a few bucks but we get into a comfort zone and we can't seem to get out of it. Or at least we think we can't. Great artists and most very good artists have lousy self-esteem and most of the time they think their work is terrible. And, if their work is so, than it's not worth much. I see this all the time and, if it were not for my Lil General, I would still be at the flea markets with my work priced at $5. You must constantly test the waters with new and higher or lower prices. If you don't, you will always be under paid.

If you make one really great piece, price it accordingly. Keep doing it and testing till your work starts to sell. You might surprise yourself.

#3. POOR PRICING!

This is the hardest thing in the world to do! Why? Because that piece you just made "Is The First and Only One Like it in the World!" If Joe just made one and priced it and sold it for $50, that doesn't mean yours is worth $50. It could be worth $500 or $100 or maybe 50 cents!!! Yes, a piece of jewelry is only worth what people are willing to pay for it. And you're never going to find out unless you place yourself in situations where you sell your work. Home parties, gem shows, wholesale shows, private show, whatever, you must be out there selling or at least trying to sell so "YOU" can determine what your work is really worth.

With today's economic challenges you really have to be out there making sales at any venue you can to determine the price something will sell for. What something sold for 5 years ago is much different then the price it will sell for today.

Preston Reuther P.S Get a FREE wire cutter this week only with any order - GO HERE: http://www.wirejewelrybootcamp.com/public/FREE-END-NOSE-CUTTERS-WITH-ANY-ORDER.cfm

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com

Not a member yet? Try our risk free $1 Trial!
How do You Tell if Turquoise is Fake?
16 Feb 2015

It seems to me the higher the price of gemstones, the better the counterfeiters get! And I gotta tell much of the phony stones look better and better.

Synthetic material, including glass, can be colored, stabilized and manipulated to look like most anything, including turquoise. Here are some popular types of turquoise material and a few tips that might save you some money:

#1. Genuine Chinese turquoise---it can be identified by its greenish tint or blue green color. Years ago it was not considered that valuable, but like most things in nature, it has gotten harder to find so it has risen in popularity and price. Usually, if the turquoise is natural, it's not totally perfect and has some slim black lines in it known as matrix, like this one.

TURQUOISE < http://www.cameojewelry.com/products/TURQUOISE_PENDANT_IN_SILVER_LARGE-1525-0.html >

#2. Reconstructed turquoise---The easiest way to identify this is that it looks almost perfect with no matrix, no blemishes and a perfect consistent blue color. It is made from pieces and parts of real turquoise with some colored resin added to it. It's sort of the poor man's turquoise because it is about 1/10th the price of the real stuff. But I might note that it is still quite popular just because people can afford it. Looks like this:

RECONSTRUCTED TURQUOISE < http://www.wirejewelrybootcamp.com/products/40x30mm-Oval-Synthetic-Turquoise-Cabochon-350.cfm >

#3. African Turquoise---This material is dark green and looks nothing like the typical turquoise. The green is almost emerald green in color and has large blotches of black in it. Those black blotches don't add to the appeal of the stone but when you see it you know it's natural material and has not been doctored up. This stone is appreciated by people who want all natural, untouched stones. It looks like this:

AFRICAN TURQUOISE << http://stores.ebay.com/Antique-Cameos/TURQUOISE-/_i.html?_fsub=13110224018 >>

#4. Stabilized natural and color enhanced turquoise: These two items look identical. The natural is a nice dark sky blue with some black matrix and a few mild blemishes and so does the color enhanced or color shot. One is natural and untouched and the other has had some color added to make it look better and more salable. But the natural can be from 2 to 4 times the price. They look like this:

NATURAL TURQUOISE < http://www.wirejewelrybootcamp.com/products/40-to-45mm-Blue-Turquoise-Gemstone-Donut-199.cfm >

#5. Chalk turquoise -- This is ground up turquoise which is mixed with a resin and then formed into a bead. This will have consistent turquoise color with no matrix. It is turquoise at a much cheaper price but it is just not in its natural state.

In closing, it is always good to get the real thing, but at what cost? No matter what your customer says there is only so much the average jewelry buyer will pay for an item. It's much like diamonds. Everyone wants one but when it comes right down to buying it usually another stone will do!

Dishonest dealers sometime make a good living on what new jewelry makers don't know so the only weapon is experience. The more you work with the stones, the more knowledgeable you will become. Work with a reputable dealer and, if you don't get what you paid for, bring it back!

CHECK OUT OUR GEMSTONE PHOTO GUIDE < http://www.wirejewelrybootcamp.com/public/Lapidary-Image-Gallery-2.cfm >

Preston Reuther Master Wire Sculptor

Preston Reuther P.S Don't forget the FREE trip for two to the 2016 Tuscon Gem show GO HERE FOR MORE INFO http://www.wirejewelrybootcamp.com/public/The-Great-Tucson-Gem-Show-Giveaway-2016.cfm

MORE BOOTCAMP INFO ======================================================

FREE SNOWFLAKE OBSIDIAN GEMSTONE CABOCHON! - Make any purchase in our ebay shop or here in the Bootcamp and get a FREE 16X12mm Oval Snowflake Obsidian Cabochon GOOD TILL THURDSAY MIDNIGHT - No codes necessary

< http://stores.ebay.com/Antique-Cameos?_trksid=p2047675.l2563 >

===============================================

MISS A TIP OF THE WEEK? Here it is with all the archives - MEMBERS ONLY FEATURE < http://www.wirejewelrybootcamp.com/members/Tip-of-the-Day-Archive.cfm >

======================================================

OVER 100 JEWELRY MAKING IDEAS - Jewelry making ideas are gold to any jewelry maker here are just a few: < http://www.wirejewelrybootcamp.com/public/Jewelry-Making-Ideas.cfm >

======================================================

START YOUR OWN HOME JEWELRY BUSINESS - It makes no difference if you want to make $100 a month or $5,000 a month. If you can learn to make wire jewelry well with the right tools, supplies and instruction, you are already half way there. Check out some of our home based jewelry packages: < http://www.wirejewelrybootcamp.com/public/Home-Jewelry-Business.cfm > ======================================================

OVER 300 WIRES - It makes no difference what type of wire jewelry you are making, you need to have the right wire for the job. Take a moment and look through the wire we have in stock from pattern wire to gold plated wire to silver filled. You name it, we have it: < http://www.wirejewelrybootcamp.com/products/Jewelry-Making-Wire.cfm >

======================================================

CAN YOU MAKE PRONG RINGS? - You can't make a $100 prong ring without the right tools! Big gemstones in a beautiful prong ring setting well in almost any arena. But prong rings can be very difficult to create without the right tools. I struggled with these rings for a very long time. Then I finally invented my own prong pliers! Here is a video demonstration: < http://www.wirejewelrybootcamp.com/public/Prestons_Secret_Weapon_Pliers_for_Wire_Jewelry-2.cfm?sd=2 > =====================================================

MAKE WIRE NAME JEWELRY - Ever see those guys and gals at the mall during Christmas time making wire name jewelry? Like wire name pendants, wire name bracelets and more? Did you know that this is not small potatos jewelry but a small jewelry business with big cash returns. And you can learn it right here as a member or get some dvds for when you travel: < http://www.wirejewelrybootcamp.com/public/Wire-Jewelry-Names.cfm >

=====================================================

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com




I am looking for advice on what people are buying today.
09 Feb 2015

Dana

This is a good question and one that most artist dont look at a lot. Many artist only concentrate on what they like and not what there customers like. And this is fine if financial rewards is not part of your plan. But if it is part of your plan this is what i see in the future and the future is now:

#1. Precious metal may not be that important to the masses

#2. Silver is leading gold for the present

#3. All types of metal is now acceptable

#4. Any type of recycled stuff is IN for jewelry making

#5 Jewelry that go with or interlaced with tattoos is big and will get bigger (deal with it)

#6. Rough gems, gems in the rough, natural stone cut in cool shapes are in.

#7. SMALL will sell better then big.

#8. If you buyers are everyday folks you gotta go cheap

#9. If you have exclusive designs that deep pocketed people want your prices can be much higher. These people still have money depression or not. They will continue to have money till the dollar fails (we have less then a year for that is my prediction)

#10. Jewelry that can be made into several things will become more popular. Interchangeable jewelry will get very popular and have a lot of value so start designing now!

Preston Reuther P.S Don't forget the FREE trip for two to the 2016 Tuscon Gem show GO HERE FOR MORE INFO http://www.wirejewelrybootcamp.com/public/The-Great-Tucson-Gem-Show-Giveaway-2016.cfm

MORE BOOTCAMP INFO ======================================================

FREE AMETHYST GEMSTONE! - Make any purchase in our ebay shop or here in the Bootcamp and get a FREE 6mm Round Amethyst gemstone! GOOD TILL THURDSAY MIDNIGHT - No codes necessary

< http://stores.ebay.com/Antique-Cameos/CABOCHONS-AND-CARVINGS-/_i.html?_fsub=13110080018 >

===============================================

MISS A TIP OF THE WEEK? Here it is with all the archives - MEMBERS ONLY FEATURE < http://www.wirejewelrybootcamp.com/members/Tip-of-the-Day-Archive.cfm >

======================================================

OVER 100 JEWELRY MAKING IDEAS - Jewelry making ideas are gold to any jewelry maker here are just a few: < http://www.wirejewelrybootcamp.com/public/Jewelry-Making-Ideas.cfm >

======================================================

START YOUR OWN HOME JEWELRY BUSINESS - It makes no difference if you want to make $100 a month or $5,000 a month. If you can learn to make wire jewelry well with the right tools, supplies and instruction, you are already half way there. Check out some of our home based jewelry packages: < http://www.wirejewelrybootcamp.com/public/Home-Jewelry-Business.cfm > ======================================================

OVER 300 WIRES - It makes no difference what type of wire jewelry you are making, you need to have the right wire for the job. Take a moment and look through the wire we have in stock from pattern wire to gold plated wire to silver filled. You name it, we have it: < http://www.wirejewelrybootcamp.com/products/Jewelry-Making-Wire.cfm >

======================================================

CAN YOU MAKE PRONG RINGS? - You can't make a $100 prong ring without the right tools! Big gemstones in a beautiful prong ring setting well in almost any arena. But prong rings can be very difficult to create without the right tools. I struggled with these rings for a very long time. Then I finally invented my own prong pliers! Here is a video demonstration: < http://www.wirejewelrybootcamp.com/public/Prestons_Secret_Weapon_Pliers_for_Wire_Jewelry-2.cfm?sd=2 > =====================================================

MAKE WIRE NAME JEWELRY - Ever see those guys and gals at the mall during Christmas time making wire name jewelry? Like wire name pendants, wire name bracelets and more? Did you know that this is not small potatos jewelry but a small jewelry business with big cash returns. And you can learn it right here as a member or get some dvds for when you travel: < http://www.wirejewelrybootcamp.com/public/Wire-Jewelry-Names.cfm >

=====================================================

Talk to you next week!

Preston Reuther P.S Did you want to talk to me personally? Just e mail me here I will get your e mail

http://www.wirejewelrybootcamp.com/public/HelpDesk/

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com




Can you give me some tips on WHY PEOPLE BUY JEWELRY? AND HOW TO GET THEM TO BUY?
02 Feb 2015

Selling any kind of jewelry is all about the customer and not about you. They buy jewelry to feel a certain way so be aware of that when speaking to your client or when building web pages or other ads. It's all about how jewelry makes them feel, such as,

Feel important Feel beautiful Feel sexy Feel Status Impress friends and family

When advertising, marketing and selling your jewelry, always be willing to try one or two new methods that you have never done before. Keep records and increase what works and eliminate what don't.

Try some very short online or offline ads that might make a few sales. This will keep the cost way down and many times they produce big sales.

A very small message on a simple postcard can drive tons of traffic to your website.

Sell the sizzle and not the steak. Use some up beat energizing words in your sales copy such as:

One of a kind designer cut get it now glimmering gold brilliant silver

Don't be afraid to spice up the copy. Remember people want "feel good words".

A small bonus or give away can double sales from any website.

Offer a free gift wrap.

Jewelry Sets sell!!---I just sold a complete set of cameos - pendant, ring, bracelet and earrings! So try packaging your jewelry into sets for bigger sales! - Give them a discount if they buy it all.

TELL A FRIEND SOFTWARE --- cheap and sometime free and it works! Use it online for more sales if you are selling on line. Here is a Video on a FREE tell a friend software. GO HERE:

https://www.youtube.com/watch?v=FTtepSIP-4k

Preston Reuther Master Wire Sculptor p.s Get a ONE FOOT LENGTH of COPPER WIRE - 5mm heart pattern wire --- FREE! This week only -- Good til Thursday midnight Feb 5th. No codes necessary!! good with any purchase in our Wire Jewelry Bootcamp store or our ebay shop! Start shopping now!:

http://stores.ebay.com/Antique-Cameos/WIRE-/_i.html?_fsub=13098826018

Preston Reuther
Master Wire Sculptor
www.wirejewelrybootcamp.com

















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