Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.
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Home | Wire Jewelry Tip a Week -- Ask Prest . . .

Wire Jewelry Tip a Week -- Ask Preston



Our Tips have been running for almost 20 years so this is great information 
for anyone in the Wire jewelry trade

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Most Recent Wire Jewelry Making Tips

How do I know how to price my jewelry? I tried multiplying the cost of materials by two but the prices seemed to high.
25 May 2015

Wow that's a loaded question in this economy!

I remember it was not too long ago we could pack our bags and off to who knows where and pick up $2500 and up to $10,000 for a show! Frankly those days are gone at least for me that is. On the other hand I just got a call from a good friend and student up in Scottsdale Arizona and she is doing big bucks!! But that city is running over with millionaires so it is all relative to your work and your market as to how much you get paid.

When my shows are running 30% t 40$ lower in revenue it's not rocket science that I should lower my retail prices someone to pick up the pace. And that is a balancing act because you don't want to go to low because it will lower perceived value but yet you want to keep sales going and that really means you have to be out there in the trenches to see what works for you in your area.

When I first started years ago in Louisiana i sold a birthstone ring for $10 and some ladies in california sold the same ring for $35!! So your venue is so very, very important as to what your prices should be. And I hate to say this but rarely will you find out your truly retail price and what a piece will sell for on line!!!

To really find out what a piece of jewelry will sell for you have to look at several things you may not see on your computer:

*Do they buy your work at advertised prices or do they walk by?

*The expression on there face

*The conversation between you and the customer

*What do there friends say?

*What happens when you want $60 for ring and they won't buy at that price but they will buy at $45

And there is more but the things you see above is what you can't do. The other day I person said: "I got 50 likes on this bracelet on facebook and I never sold one at the craft show"

I know im going to get into trouble for this but I will say it any way:



THEY THINK THEY GOT A GOOD DESIGN BUT THEY DON'T. What they have is 50 good friends!!!

I love facebook and all the on friends but it is not real world selling experience and that's what you need to find out where your price is. And it won't be the same at another venue but what you try to do is find a median price that works for you and your customer. And that takes time and in the trenches experience. And soon as you get that going it's sure to change in time!!!!


Preston Reuther P.S Some cabs and carvings still left in the shop

Preston Reuther
Master Wire Sculptor

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When I work craft shows I never know exactly how to describe my jewelry or what to say. Any points I should know?
18 May 2015

Yes a good description will out sell just a description. Words sell no matter if they are in print or spoken. The way you describe your work, your jewelry or your business is important. You must have an answer for any question thrown at you. When you do then YOU take control of the sale and become the professional. Then your customer is more likely to listen to what you have to say giving you the opening to sell your work. You can't just wing it you need to memorize it.

I got to thinking about how important descriptions are and I can tell you the work I have given a name to such as in my cameo jewelry sell first. I use names like




These names mean something to someone and sooner or later they will sell quicker then your other work. Some time back a person in the bootcamp answered a similar question which really brought the point home here is the same question with a very unique answer that she wrote for us some time back. It's about bannanas:

A man has a bannana for sale which one would you buy?

(a)This banana is 12 inches long, yellow, sweet and good for you. Would you like this today?


(b)This savory banana is tender and sweet. Its golden yellow color is as beautiful as the morning sun. Its skin is unblemished and as smooth as a baby's bottom. At 12" long, it is unique in size because most bananas are only 9" long. I have carefully selected this banana because these superior qualities guarantee that it is fresh, at it's peak in flavor, and will yield you the most and best vitamins. Would you be paying with cash, check, or credit card today?

So, which banana would you rather have? Hope this helps, Charlene

Preston Reuther P.S COPPER COLORED WIRE MARKED DOWN 35% ttp://

Preston Reuther
Master Wire Sculptor

What types of jewelry do people at Renaissance Festivals like to buy? Any particular items or style? Sounds good
11 May 2015

Renaissance fairs are incredibly popular and wire jewelry is #1 on the list of things to buy. Im not sure why but I guess people want to get into the groove of the whole renaissance thing. Let's face it a lot of wire jewelry and chain-mail were made and worn in those days. And to me all of those Goddess Type Designs are really cool. I know a few people that did so well at these fairs they did become millionaires with big jewelry production companies.

So if you are willing to give it a go here are some places to start: Magazine list of fairs

Here is a list of some of the items that artists sell at renaissance fairs and that includes jewelry. GO HERE:

You can get a lot of ideas from some of these designs offered here and sold at the renaissance fairs. GO HERE:

There is a lot of wire business at these fairs and thousands of people go so if you can't afford a booth go to the forum and find 3 partners! Split the bill and everyone makes some money. To find a partner go to this forum link:

Preston Reuther
Master Wire Sculptor

With all that's happening with the economy is it a good time to start a jewelry business or do any kind of jewelry shows?
04 May 2015


That's the first thing I would try to answer because if it's just for money there are a lot of other things that would make more money. But believe me more money rarely brings in more happiness. They do studies all the time about money and how much makes you happy and how much makes you this or that. But rarely do any of these surveys ask about the important things like Happiness! What makes you happy?

To go into any business today is a giant step and one that should be thought out carefully. But don't be afraid the most you can do is fail and then you just get back up and try it again. If people are not failing they are really not succeeding. Really BIG success at any business comes with a lot of built in failures that few ever hear about.

To me personally a home business is so much more peace of mine then any job I have ever had. Makes no difference if it's a jewelry business or any home business. Today you can do almost anything from home and it might as well be jewelry if you like it. Today we just finished a 4 day show and I gotta tell you it was tough but both me and Mary feel great about what we did and how we did it. In other words we are totally fulfilled at what we accomplished. It may not save the world but in our small way we did out part and our way to do something that is good. We used our creativity and imagination in our jewelry designs, in our displays, marketing and sales. In other words we did it our way.

Today with all the rules and regulations on everything including business it seems our creativity and imagination is really suffering. When you work for yourself YOU are the boss and you can let your creativity and imagination just go wild. I think of all the nights I stay up trying to make a piece of jewelry or invent a new tool and if you paid me I might not do it but because it's my thing created by my imagination it is a really fulfilling moment that I would not get if I was working for someone else.

I think it was Einstein that said: "Imagination is more powerful then knowledge. Because knowledge is limited and there is no limit to your imagination"

Preston Reuther
Master Wire Sculptor

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