Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.Free online jewelry videos and wire wrap jewelry patterns by Preston Reuther. Complete with Jewelry Making Supplies, Jewelry tools, jewelry wire, and cabochons.
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Home | Wire Jewelry Tip a Week -- Ask Prest . . .

Wire Jewelry Tip a Week -- Ask Preston



Our Tips have been running for almost 20 years, great information 

for anyone in the Wire jewelry trade. Plus we offer tools , DVDs  and close outs here and in our e bay store.


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Most Recent Wire Jewelry Making Tips

How does copper wire do compared to silver or gold filled?
24 Aug 2015

When you take in the price of gold filled wire or sterling silver wire, pieces done with copper wire do very well. Cost being very low to produce a piece of finished wire jewelry in copper wire do ok. The trick is to keep the art work up when you are working with copper. This way copper can become your trade mark piece. You don't have to work with gold or silver to be successful making wire jewelry.

Preston Reuther Master wire sculptor

Preston Reuther
Master Wire Sculptor

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where do you buy bulk copper supplies and ow do you cost..per weight and premium or by the foot
17 Aug 2015

If you buy your copper from an on line dealer and if that wire is discounted you are going to pay a premium price. Why don't you try to but some copper wire from a salvage yard? This way you are only paying scrap value for your wire. And if you get some telephone wire you cat get 15 or 16 strands of pure copper wire!!! Try the salvage yard for big savings.

Preston Reuther P.S closeout copper wire

Preston Reuther
Master Wire Sculptor

Hi Preston. I have been following you for a little while now. I started making jewellery, inspired by your work. I was just reading what Anita said about raising your prices a little. I have found the same thing. I worked a Craft Fair once and we were just trying to sell stuff but I guess we were a bit cheap. A little girl bought something for her mum and the mum brought it back and asked for a refund as her daughter did not know what she was buying. Man, were we offended. We raised our prices a bit and have never had a repeat of that incident. All of our stuff is done with genuine stones. We also make stuff in Silver, Gold Filled and Solid Gold.

Cheers Sean
10 Aug 2015

Yes it's true! Sometimes the cheaper things are the harder you have to sell them. Because the perception of cheap is going to be told by the price you have on it. To others your pieces may look good but a cheap price says it all. So price your work as close as you can without going over the top end of the price.

And the way you find what the top end is just keep slowly raising your price until they slow down in selling then go back to that original magic price that made them sell so well. It does take some time to do this.

Preston Reuther Master Wire Sculptor

P.S. we are offering cheap prices on wire and cabs in our e bay shop:

Preston Reuther
Master Wire Sculptor

I am just starting to sell my jewelry. I need to know a good answer to give a customer when they ask me about the difference between 14 karat gold filled and gold plated jewelry, how should I respond?
03 Aug 2015

This is a big problem for most wire artists, since many, if not most people, think that gold filled is the same as gold plated. BUT it’s not only the information you give them but it is also HOW you give it to them. It’s a sales technique pure and simple.

This is the way it goes:

When a client asks “Is this only gold plate?” you must answer quickly and assertively. If you don’t, then you give the impression that it is gold plate. So speak assertively and quickly.

Client asking question - Is this gold plate?

You (assertively) answer - No sir, this is 14 karat rolled gold wire. (OR) This is 14 karat gold filled wire. (Either response, then follow with - It has 1,000 times (yes 1,000) more gold than gold plate. It is considered fine jewelry and is made from a 14 karat gold tube with an alloy center.

NOTE: Seeing is believing --- It would pay you to buy an old gold filled charm with a date on it and show your customer an example of what a good piece of gold filled jewelry looks like after 50 years. It’s a very effective selling tool.

P.S. We are still closing out little by little so check each week for bargains at our ebay store -

Preston Reuther
Master Wire Sculptor


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