This is a big problem for most wire artists, since many, if not most people, think that gold filled is the same as gold plated. BUT it’s not only the information you give them but it is also HOW you give it to them. It’s a sales technique pure and simple.
This is the way it goes:
When a client asks “Is this only gold plate?” you must answer quickly and assertively. If you don’t, then you give the impression that it is gold plate. So speak assertively and quickly.
Client asking question - Is this gold plate?
You (assertively) answer - No sir, this is 14 karat rolled gold wire. (OR) This is 14 karat gold filled wire. (Either response, then follow with - It has 1,000 times (yes 1,000) more gold than gold plate. It is considered fine jewelry and is made from a 14 karat gold tube with an alloy center.
NOTE: Seeing is believing --- It would pay you to buy an old gold filled charm with a date on it and show your customer an example of what a good piece of gold filled jewelry looks like after 50 years. It’s a very effective selling tool.
P.S. We are still closing out little by little so check each week for bargains at our ebay store - http://stores.ebay.com/Antique-Cameos?_trksid=p2047675.l2563
Master Wire Sculptor